Social Media and Search Engine Optimization: Why They Work Together
In this video I interview Brian Clark , CEO of Copyblogger Media.
Brian talks about how social media and search engine optimization (SEO) go well together.
You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.
Be sure to check out the takeaways below after you watch the video.
5 Steps to Achieving Success With Video Marketing
Have you been considering taking on video marketing in a larger way this year? If you’re looking to add video to your content offerings, this article is for you.
The following tips will help you understand how to get started with video.
#1: Select Your Video Marketer
A successful web video is personality-driven. Find someone who comes across as the most “social” on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to create and engage) and how well he or she can use social networking tools. The person should also be able to produce, publish and do social media optimization with video.
If you have the resources, hire more than one and you can assign different duties to different people and make up a new “video marketing team.”
How to Integrate Video Into Your Social Media Marketing
Video is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck?
In this episode of Social Media Examiner TV, Mari Smith shares important tips, creative ideas and what you need to know to integrate video into your social media marketing. Also be sure to catch her ninja marketing tip at the end of the video.
Be sure to share your feedback and see the show notes with lots of useful links below.
3 Ways to Achieve Explosive Blog Growth
Social Media Examiner is officially one year old today!
In honor of this special day, I would like to help you grow your blog by sharing some tips we have learned over our last 12 months of explosive growth.
Before I share my tips, I would like to reveal the name of our mascot…
How Content and Social Media Equal Marketing Success
In this video I interview Joe Pulizzi, author of Get Content, Get Customers. Joe is an expert in the world of content.
Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media. Be sure to check out the takeaways below.
How Clorox Engages Customers With Its Social Media Community
In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company’s new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.
You’ll also hear how the 100-plus year old Clorox rolled out its social media community.
Be sure to read the other takeaways below.
Facebook Integration is the Future (a Jesse Stay Interview)
In this video I interview Jesse Stay, co-author of I’m On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.
You’ll also hear about Jesse’s Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.
