Starting an Online Show: How to Quickly Grow Your Platform

Have you ever dreamed of having your own show?

Do you want to know how to get started?

There is no easier way to build a platform quickly.

To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

37 comments

 
 

How to Build a Platform and Get Noticed in a Noisy World

social media expert interviewIn this video I interview Michael Hyatt, chairman of Thomas Nelson Publishers and author of the hot new book called Platform: Get Noticed in a Noisy World.

Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.

Be sure to check out the takeaways below after you watch the video.

20 comments

 
 

How Johnson & Johnson Uses YouTube to Create Awareness

social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

25 comments

 
 

Podcasting for Business: What You Need to Know

social media expert interviewIn this video I interview Cliff Ravenscraft, podcast producer and founder of Podcast Answer Man.

Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting offers.  He tells you how to share your expertise on podcasts to bring in more business.

Be sure to check out the takeaways below after you watch the video.

47 comments

 
 

How Small Businesses Should Adapt to Social Media

social media expert interviewIn this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

33 comments

 
 

How to Connect With Local Customers Via Facebook

social media expert interviewIn this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.

Dennis shares tips on how to set up a successful Facebook strategy for local businesses.

Be sure to check out the takeaways below after you watch the video.

46 comments

 
 

How Google Analytics Is Impacting Business

social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.

38 comments

 
 

Social Media and Search Engine Optimization: Why They Work Together

social media expert interviewIn this video I interview Brian Clark , CEO of Copyblogger Media.

Brian talks about how social media and search engine optimization (SEO) go well together.

You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.

Be sure to check out the takeaways below after you watch the video.

47 comments

 
 

5 Steps to Achieving Success With Video Marketing

social media how toHave you been considering taking on video marketing in a larger way this year? If you’re looking to add video to your content offerings, this article is for you.

The following tips will help you understand how to get started with video.

#1: Select Your Video Marketer

A successful web video is personality-driven. Find someone who comes across as the most “social” on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to create and engage) and how well he or she can use social networking tools. The person should also be able to produce, publish and do social media optimization with video.

If you have the resources, hire more than one and you can assign different duties to different people and make up a new “video marketing team.”

51 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.