Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Do you need some ideas to improve your videos?
We asked our writers to share their best tips on how to make video marketing easy for you.
How to Get Started Creating Videos
#1: Try video now
My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.
Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
It’s hard to find a business participating in social media that isn’t doing something on Facebook. In fact, “I want a Facebook fan page,” has replaced, “I want a company blog,” as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it’s no wonder.
Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that companies can apply to their brand.
Facebook allows you to participate without having to spend time or money on your own website. Still, few companies are using Facebook well. One example of a business doing it right is Ernst & Young Human Resources effort (brilliant). But for every good Facebook presence there’s a brand page we like to call a “campground.” Not because lots of people hang out there, but because all you hear when you visit is crickets.
To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.