How to Get Started With Visual Content Marketing

social media how to Do you want to use visual content in your social media marketing?

Do you need help getting started?

You don’t have to be a professional designer or photographer to create interesting images and video.

In this article I’ll share tools and tips for adding visual content to your marketing mix.

visual content tools and tips

Get started with visual content.

17 comments

 
 

26 Ways Social Media Marketers Use Smartphone Apps

social media how to Do you use your smartphone to carry out your social media marketing while you’re away from your desk?

Are you looking for apps to make you more productive?

Finding apps to help us perform our day-to-day tasks has become more important than ever.

In this post, I’ll give you 26 tips, an A-Z guide for using smartphone apps to boost your efficiency, no matter where you are.

#1: Access and Review Analytics

The convenience of accessing analytics wherever you are makes it easy to keep up with data-driven projects in real time.

The analytics apps I suggest show your important key performance indicators (KPIs), how users are finding your website, visitor paths and so much more.

google analytics app

Keep a watchful eye on analytics in real time.

20 comments

 
 

How to Use Instagram Video for Marketing

social media how toDo you want to share short visual stories with your fans?

Have you experimented with Instagram video?

They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.

In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.

instagram intro

Instagram video has some interesting features for social media marketers.

54 comments

 
 

5 Mobile Video Apps to Boost Online Engagement

social media toolsDo you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?

Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

28 comments

 
 

Top 75 Apps for Enhancing Your Facebook Page

social media toolsHave you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I’ll focus on the top 75 Facebook apps.

These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.

Why Facebook Apps?

Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”

222 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report