How to Use Instagram to Promote Your Products

social media how toAre you using social media to reach new customers?

Have you tried using Instagram?

Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.

In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. 

promote products on instagram

Find out how to use Instagram to promote your products.

Establish a Large Community Base

Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.

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How to Promote Products With Social Media: 4 Examples

social media how toDo you promote your products online?

Are you looking for ways to use social media to increase your sales?

Both well-known and startup companies are mixing social media and e-commerce to garner more sales.

In this article I’ll show you not only how they’re doing it, but how you can do it too.

Combine Social Media and E-Commerce

Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.

how to promote products with social media

Find 4 examples of how to promote products with social media.

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Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you?

Are you wondering how to include fan content in your social media?

To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!

Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.

You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

starbucks image

One of many posts in the #whereintheworld series.

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How to Use Visual Content for Real-Time Engagement

social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

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How to Increase Your Instagram Visibility: 5 Tips

social media how to Do you want more people to notice you on Instagram?

Have you looked at how other brands are increasing their Instagram visibility?

With the right pictures and tactics, you can create a stronger Instagram presence.

In this article you’ll discover five ways you can build visibility on Instagram.

instagram app

Get people to notice you on Instagram.

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How to Use Photos to Boost Social Chatter

social media how toAre people sharing photos and talking about your business?

Do you need to breathe new life into your word-of-mouth tactics?

You don’t have to create elaborate campaigns to drive visibility for your business.

In this article you’ll discover four ways to make customers want to take and share pictures related to your brand.

Why Photos Work for Social Chatter

No one leaves the house without their smartphone. Documenting our every action is woven into our daily routines and photos are the easiest way to do that.

And yet I’m constantly surprised that most businesses don’t take advantage of this marketing opportunity.

It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.

You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.

Below are four ways to make it irresistible to share photos of your brand.

#1: Encourage Unexpected Activities

I love the way Art Series Hotels have infused fun into their guests’ stay–and increased social shares about their brand to boot.

The hotels leave postcards in guests’ rooms asking them to jump on the bed and share the fun photos with their friends (tagging the hotel of course).

artserieshotel image

Come up with a fun way for customers to share your company with their friends.

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6 Ways User-Generated Content Can Double Your ROI

social media case studies Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

medtronic diabetes first facebook share your story app for user-genrated content

The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing.

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How Brands Can Leverage Holidays for Their Social Campaigns

social media how to Do you plan marketing campaigns around major holidays?

Do you need ideas for your 2014 holiday social media marketing?

From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

Here are four ways brands use social media to create and promote holiday campaigns throughout the year.

#1: Show the Fun Side of Your Brand With a Holiday Vine

Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.

Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.

lowes-holiday-vine

Lowe’s has used Vine in a number of ways to reach their followers.

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