Do you know how to create a user-generated content campaign?
When you include fans, you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.
In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.
Are you looking for tools to boost your ROI?
As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively.
In this article you’ll discover four tools to improve your social media marketing.
Have you considered fan content?
Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time.
In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media.
Have you considered incorporating customer reviews into your ads?
Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook.
In this article I’ll share how to improve your Facebook ads with customer reviews.
Have you tried using Instagram?
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.
In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.
Establish a Large Community Base
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
Are you wondering how to include fan content in your social media?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!
Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.
You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you want to know what works?
You can maximize your chances of Instagram success by watching what’s working for others.
In this article I’ll show you five examples of businesses growing their Instagram followers.
#1: Invite Engagement
Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.
However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.