19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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Top 10 Easy Steps to Starting a Business Blog

Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, Typepad, and WordPress.

However, just because anyone can set up a blog, doesn’t mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.

Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you start a blog for your business and don’t keep posting on it consistently and with purpose.

When a prospect lands on a blog that hasn’t been updated in months, it’s akin to walking into a vacant store with busted windows and dust blowing in. It’s just not pretty; and it doesn’t look good for you, your business reputation and your branding.

Don’t let that happen to you. Start right, start smart and follow a few suggested guidelines. First, let’s review some basics:

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