Twitter Releases Organic Tweet Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.”

organic tweet analytics

“The Tweet Activity dashboard is now available to all advertisers, Twitter card publishers and verified users around the world.”

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Facebook Video Metrics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

facebook new video metrics

“New video metrics in Page Insights and Ads Reporting are coming soon.”

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