3 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for tools to help better manage your Twitter presence?

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.

In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier.

#1: Manage and Analyze Your Community with SocialBro

Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.

SocialBro is one of my favorites, thanks to the excellent features it offers.

socialbro features

SocialBro offers many features to manage your Twitter account.

SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.

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3 Ways to Grow Your Email List With Twitter

social media how toDo you want more email subscribers?

Have you tried using social media to grow your email list?

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.

In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.

Let’s get started!

#1: Link Your Twitter Bio to an Opt-In Page

Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.

Amy Porterfield does this well. She links to her webinar page in her Twitter bio so followers who are interested can opt in right away.

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How to Maximize Your New Twitter Profile

social media how toTwitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.

What’s New With Twitter

Twitter recently announced changes to Twitter account profiles and headers. These changes include:

  • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
  • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
  • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
today web and devices

The new Twitter header profile for the Today Show visible on the web and across all mobile devices.

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How to Better Manage Your Twitter Relationships

social media toolsDo you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?

Or worse, do you wonder who the most valuable members of your Twitter community are?

If so, you’re in need of a relationship management tool for Twitter.

Twitter Relationship Management

There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:

  • Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
  • Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
  • Social media community managers and teams who have to backtrack to see engagement made by other team members.

Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.

Instead of taking you to an overwhelming dashboard of status updates and analytics, Commun.it puts the focus on the most valuable part of any Twitter community from the moment you log in: people.

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9 Twitter Business Lessons From Tennis Pros

social media how toAre you looking to improve your Twitter game?

The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.

What can tennis teach your business about Twitter? You’d be surprised.

Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.

The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.

Take these tips from the tennis pros and your Twitter stream will be serving up aces.

#1: Multi-Task

Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.

Novak has created a branded page on the celebrity social network WhoSay.  He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.

novak djokovic

Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.

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Twitter Marketing: Does it Still Matter?

Is Twitter still a good marketing channel?

With so much focus on Facebook and Pinterest, has this network lost its value?

I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.

Brian shares insights into how Twitter has changed and what works on Twitter today.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for new and creative ways to use Twitter?

Here are 5 lesser-known Twitter tools that your business should be using.

Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.

#1: Commun.it—Manage Your Community Efficiently

Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.

My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:

  • Influencers
  • Top supporters
  • Engaged Twitter users
community groups

Cultivate your relationships on Twitter based on groups.

By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you.

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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5 New Twitter Features to Enhance Your Experience

social media toolsHave you kept up with the new Twitter changes?

In an effort to dramatically increase overall user engagement, Twitter launched a number of very interesting new features.

And on top of everything, Twitter also has a brand-new logo.

After playing with the new Twitter features for a while, I have quickly grown very fond of them. Take a look yourself and see how Twitter can make your daily information intake easier.

#1: Find Out the Week’s Top Twitter Stories

After Twitter acquired popular email digest service Summify a few months back, they made a strong point that email is not dead.

Recently Twitter announced a brand-new feature. It’s a weekly email digest filled with great stories from your stream.

Or to put it in the words of Twitter’s VP Othman Lakari, you will get “the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

When the first Twitter email hit my inbox I was very excited. What you’ll notice immediately is a list of the top five stories from your stream this week.

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