5 Twitter Changes and How to Make the Most of Them

social media toolsAre you wondering how Twitter’s changes will impact your use of its network?

Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features.

Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”

This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them.

#1: Easier and More Streamlined Navigation

The first thing you’ll notice with the new Twitter is that navigating has become a lot easier and more streamlined. With just one click on any update, you can now get all the information you need from a tweet.

It will show you the number of retweets, replies and favorites, without going anywhere else.

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How Twitter is Empowering Businesses

social media expert interviewIn this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.

In this video, you’ll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.

Be sure to check out the takeaways below after you watch the video.

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4 Ways to Use Twitter Data to Optimize Your Social Activities

social media how toTwitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content.

The good news is all of that content can become actionable insight.

Here are four ways to use Twitter data to optimize your social media activities for maximum exposure and effectiveness.

#1: Analyze your best topics and tweets with Crowdbooster

All tweets are not equally as effective. Crowdbooster aims to help you optimize the things you tweet by tracking what resonates and what flops among your followers.

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4 Tips to Maximize Your Twitter Marketing

social media how toDo you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.

Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.

#1: Define your business goals and objectives

Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

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Top 5 Twitter Tools for Social Media Community Managers

social media toolsDo you manage a social media community? Are you looking for an easier way to manage what happens on Twitter?

Here are five tools to help make your Twitter workflow more efficient, along with some simple instructions on how to use them.

#1: Schedule your tweets more efficiently

Not everyone agrees that scheduling tweets is the best approach. Twitter is, after all, a platform based on real-time interaction. However, offering tweets of relevant industry news content for your community is a way to brand yourself as a resource or thought leader and give people an incentive to follow you. Scheduling tweets of this curated content frees you up to answer questions from your community and monitor search terms.

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5 Ways to Use Twitter to Connect With Local Customers

social media how toDoes your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.

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How to Build Your Twitter Tribe

social media how toDo you want to build a loyal and engaged Twitter following (a tribe if you will)?

If so, this article is for you. It will show you how to find people and what to do to engage them.

Find the right people—build the right community

This is a tricky headline. As if there’s something like the “right” community waiting for you out there. Yet focusing firmly on the people you want to interact with will pay off greatly. Following those who show a real connection to your niche is key to getting the return out of your Twitter conversations.

A fundamental question when creating your own tribe is to ask yourself, “Whom can I help on Twitter?”

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