Twitter changed their account profiles so you can visually tell the story of your business.
With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.
And you can instantly publish your story to desktop and mobile Twitter users.
What’s New With Twitter
Twitter recently announced changes to Twitter account profiles and headers. These changes include:
- New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
- Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
- New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
Or worse, do you wonder who the most valuable members of your Twitter community are?
If so, you’re in need of a relationship management tool for Twitter.
Twitter Relationship Management
There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:
- Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
- Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
- Social media community managers and teams who have to backtrack to see engagement made by other team members.
Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.
The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
With so much focus on Facebook and Pinterest, has this network lost its value?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
Brian shares insights into how Twitter has changed and what works on Twitter today.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Top supporters
- Engaged Twitter users
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
And on top of everything, Twitter also has a brand-new logo.
After playing with the new Twitter features for a while, I have quickly grown very fond of them. Take a look yourself and see how Twitter can make your daily information intake easier.
#1: Find Out the Week’s Top Twitter Stories
After Twitter acquired popular email digest service Summify a few months back, they made a strong point that email is not dead.
Recently Twitter announced a brand-new feature. It’s a weekly email digest filled with great stories from your stream.
Or to put it in the words of Twitter’s VP Othman Lakari, you will get “the most relevant tweets and stories shared by the people you’re connected to on Twitter.”
There are over 1,000,000 different apps for Twitter and a new one is added every second.
This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.
I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.
So, if you think it is time to up your game with some new tools, keep reading.
Here are 5 tools to help you power up your Twitter marketing efforts.
#1: Twylah—Make Your Tweets Live Longer
One of the tools that can make a huge difference to your impact on Twitter is Twylah. Their tagline is “Make Your Tweets Shine” and that is exactly what it does.
I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.
It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s the all-in-one guide to prepare for and host your Twitter chat.
Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.