Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
[Editor's Note: This article was written before a recent update to Twitter's Analytics Dashboard. We've updated the article with new information and screenshots.]
Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.
Have you used Twitter to find qualified leads?
Does the idea of finding new customers on Twitter peak your curiosity?
Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.
In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
#1: Search Keywords and Hashtags
Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.
Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.
Would you like an easy way to test headlines before you publish?
Good titles lead to higher engagement and more click-throughs.
In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.
Why Test Blog Post Titles?
According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.
It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.
While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Do you want to know how to make your pictures stand out on Twitter?
Twitter’s in-stream preview images highlight your shared visual content, so make the most of them.
In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures.
#1: Prep Photos for Automatic Resizing
Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. It’s handy.
What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. That kind of defeats the purpose of in-stream preview.
For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. But I have no idea what part of that image is going to make it into the in-stream preview.
Do you struggle to find leads on Twitter?
Have you used Twitter advanced search queries?
Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.
In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.
Why Use Twitter Advanced Search Queries?
It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?
You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.
Do you wonder which one is a fit for your business?
Twitter cards enrich your tweets with additional content, media and calls to action.
In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.
#1: The Summary Card
If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.
There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image.
— Search Engine Land (@sengineland) May 13, 2014
Do you use Twitter to market your product or service?
Do you want to focus your marketing to reach specific Twitter users with Twitter ads?
Twitter tailored audiences let you target people based on previous engagement with your website or content.
In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.
Using Twitter Tailored Audiences
In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.
Are you struggling to build an engaging Twitter community?
Do you want to lead relevant conversations, but aren’t sure where to begin?
Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.
In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.
#1: Make Your Twitter Profile Inviting
When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!
SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.