7 Twitter Strategies for Growing a Great Following

social media how to

You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.

In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

The inspiration for this post came from the book Twitter Power by Joel Comm.

Let’s get started.

#1: Look for people you already know

This one is a no-brainer but it often goes unexecuted.

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26 Twitter Tips for Enhancing Your Tweets

social media how toAlmost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

#1: Answers

Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website.

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How Twitter Helped the Discovery Channel During a Hostage Crisis

social media case studiesWhen a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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3 Ways Twitter Analysis Can Enhance Your Marketing

social media how toTwitter is a powerful marketing tool.  But have you considered using the power of Twitter to enhance marketing efforts—social media or not?  This article will show you how.

Most people talk about Twitter in terms of getting to know people, building lists and using followers.  But for marketers and business owners, that’s just the start.

The Laser Focus of Twitter

One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.

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How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

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Top 5 Most Indispensable Twitter Tools for Marketers

social media toolsWhat’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?

The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.

This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.

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How to Prospect Using Combined Power of LinkedIn and Twitter

social media how toLet’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?

Simple.  Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).

#1: Get Your House in Order First

First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:

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How Microsoft Xbox Uses Twitter to Reduce Support Costs

social media case studiesFor Microsoft’s Xbox support team, there’s no such thing as unwanted messages on Twitter – no matter how vulgar they may be.

So why is a $58 billion company spending time listening to off-color tweets?

Because “foul-mouthed tweens” just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.

This article reveals how the Xbox team relies on Twitter to reduce support costs.

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3 Reasons Facebook Trumps Twitter for Business

social media viewpointsHave you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media target.

In this article I’ll demonstrate why your business needs to invest heavily in Facebook.

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5 Ways to Kill Twitter Spam

social media how toAre you sick and tired of Twitter spam?

Direct messages on Twitter are a great way to take that next step in social networking. But too many direct messages can waste your time.

Are all of your direct messages from people you really want to network with?  Do you find yourself spending too much time listening to unwanted noise and managing spam?

Here are five ways to control of your Twitter direct message inbox.

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