Did you know Twitter has a tool to help you analyze your tweets?
Knowing which tweets have generated strong engagement in the past helps you craft better tweets.
In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.
Would you like to improve your advertising on Twitter?
Twitter’s new campaign reports help you understand how users engage with your paid content.
In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.
Why Use Campaign Reports?
Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.
Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience.
Do you use Twitter for your business?
Are you wondering how to get more out of your Twitter marketing?
To learn how to successfully market your business using Twitter, I interview Mark Schaefer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!
Mark explores what you need to know about using Twitter for your business.
You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Want to discover how to engage more users on Twitter?
Have you considered using psychology techniques?
Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.
Are you remarketing to people with Facebook or Google?
Did you know you can do the same thing with Twitter?
Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.
In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.
Are you using Twitter’s advertising and remarketing options?
Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.
In this article you’ll discover five Twitter advertising tactics to help you meet your goals.
#1: Close Uncompleted Sales
If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.
Are you looking for tips to get your numbers back up?
A few simple tweaks can get you more attention and interaction on Twitter.
In this article you’ll discover five ways to improve your tweets and up your engagement.
#1: Refine Your Twitter Bio
The most important thing you can do on Twitter is optimize your bio.
Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
In this article I’ll show you the two most important types of Twitter influencers and how you can become one.
Study and Map Twitter Conversations
Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.