Have you considered using Twitter chats as a marketing tool?
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
In this post, I’ll show you 5 ways your business can benefit from Twitter chats.
#1: Connect With Customers and Prospects
Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.
The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.
HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.
Are you struggling to generate leads on Twitter?
Wondering how to display richer data in a tweet?
In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.
Why Twitter Lead Generation Cards?
There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).
That’s a lot of noise to compete with.
Enter Twitter’s lead generation cards.
Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.
What Are Twitter Lead Generation Cards?
Is your business using promoted tweets on Twitter? Would you like to get more from them?
Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.
Here’s an example from The Barista Bar.
Do you want to show off your customer’s kind words about your business?
Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.
How to Embed a Tweet
From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.
Before we get started, let’s quickly review how to embed a tweet on your website.
When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.
Have you integrated Twitter into your customer service strategy?
Would you like to know which companies are doing this best?
Why Twitter Customer Service?
Gone are the days when people would call up a company and complain.
Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.
A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. The average response time was 5.1 hours with 10% of companies answering within an hour, and 93% of companies answering within 48 hours.
Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter.
#1: JetBlue Excels in Responsiveness
Airline delays are one of the most common causes of customer frustration. Not only do delays happen often, but also people are pretty vocal about their feelings when their flight is delayed.
Acknowledging this, @JetBlue ensures they’re responsive to their customers because they understand it’s important for continued customer loyalty. Not only do they engage with happy customers, but they also respond to and help frustrated customers as quickly as possible.
Do you struggle to find interesting, relevant things to tweet about every day?
In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.
Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.
In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.
When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.
Are you wondering how to use Twitter to increase traffic to your blog?
To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Kim shares how she uses Twitter to promote her content and offers.
You’ll learn about what type of content works best and how frequently you should share it.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.