How to Test Blog Post Titles With Twitter

social media how toAre you choosing the best titles for your blog posts?

Would you like an easy way to test headlines before you publish?

Good titles lead to higher engagement and more click-throughs.

In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.

Why Test Blog Post Titles?

According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.

It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.

While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.

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Test your headline first. Image: Shutterstock

Twitter offers a fast, easy and flexible way to test headlines for your blog content. Follow the steps below to get started.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Make Twitter In-Stream Images Stand Out

social media how to Are you sharing pictures in your Twitter updates?

Do you want to know how to make your pictures stand out on Twitter?

Twitter’s in-stream preview images highlight your shared visual content, so make the most of them.

In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures.

#1: Prep Photos for Automatic Resizing

Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. It’s handy.

What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. That kind of defeats the purpose of in-stream preview.

For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. But I have no idea what part of that image is going to make it into the in-stream preview.

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How do I know which part of my picture will show up in preview?

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How to Use Twitter Advanced Search Queries for Leads

social media how toDo you struggle to find leads on Twitter?

Have you used Twitter advanced search queries?

Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.

In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.

Why Use Twitter Advanced Search Queries?

It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?

You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.

twitter search bar search

Using the search bar in Twitter to look for a particular user.

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8 Types of Twitter Cards Businesses Are Using

social media how toDo you know what a Twitter card is?

Do you wonder which one is a fit for your business?

Twitter cards enrich your tweets with additional content, media and calls to action.

In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.

#1: The Summary Card

If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.

There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image.

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How to Use Twitter Tailored Audiences

social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

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6 Tips to Boost Your Twitter Conversations

social media how toAre you struggling to build an engaging Twitter community?

Do you want to lead relevant conversations, but aren’t sure where to begin?

Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.

In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.

#1: Make Your Twitter Profile Inviting

When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!

SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.

sparefoot twitter banner

New followers love to see the real you in your Twitter profile.

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How to Use Twitter Hashtags as a Prospecting Tool

social media how to Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.

Why Use Hashtags as a Prospecting Tool?

Twitter is noisy.

As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.

So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.

#vacationplanning tweets

Destination organizations and travel agents can find people looking for their help by filtering the #VacationPlanning hashtag.

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9 Small Business Twitter Marketing Examples to Study

social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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