How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube.
Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.
Are You Using Social Media as Social Proof?
Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?
You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.
First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof.
Top 5 Most Indispensable Twitter Tools for Marketers
What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?
The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.
This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.
Event Promises 16 Ways to Master Facebook Marketing
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”
Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.
But he literally had to be dragged kicking and screaming onto Facebook.
Three Free Social Monitoring Tools Worth Exploration
We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.
Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).
Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time. Never heard of these platforms? No worries, I’ve got your back!
How to Prospect Using Combined Power of LinkedIn and Twitter
Let’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?
Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).
#1: Get Your House in Order First
First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:
How to Increase the Quality of Your Facebook Fans
We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment.
In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore.
This article will reveal some effective tactics to gain quality Facebook fans and introduce the concept of engaging influencers.
How Microsoft Xbox Uses Twitter to Reduce Support Costs
For Microsoft’s Xbox support team, there’s no such thing as unwanted messages on Twitter – no matter how vulgar they may be.
So why is a $58 billion company spending time listening to off-color tweets?
Because “foul-mouthed tweens” just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.
This article reveals how the Xbox team relies on Twitter to reduce support costs.
12 Ways to Market Your Event With Social Media
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
How Intel Connects With Consumers Using Social Media
In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital). Michael shares how Intel uses Twitter and video to connect with consumers.
You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
Paula Thomas on:
5 Ways to Get the Support of Social Media Influencers
Anonymous on:
5 Ways to Get the Support of Social Media Influencers
CrystalCattle on:
24 Impressive Blog Plugins You Should Consider
Anonymous on:
5 Ways to Get the Support of Social Media Influencers
Michael A. Stelzner on:
5 Ways to Get the Support of Social Media Influencers