6 Tips to Boost Your Twitter Conversations

social media how toAre you struggling to build an engaging Twitter community?

Do you want to lead relevant conversations, but aren’t sure where to begin?

Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.

In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.

#1: Make Your Twitter Profile Inviting

When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!

SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.

sparefoot twitter banner

New followers love to see the real you in your Twitter profile.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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5 Tips to Bring New Life to Your Social Profiles

social media how toWhen was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

#1: Optimize Your Google+ Profile for the Platform’s New Design

Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!

new google plus design

The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used.

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