Have you seen how other companies are using it?
Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.
In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.
#1: Dunkin’ Donuts’ Super Bowl Vine
Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.
Are you wondering how brands and businesses can successfully market with Vine video?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine and creates short special effects videos that have been watched millions of times.
Zach shares how he got started with film and online video.
You’ll discover tips for shooting your own Vine video.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”
Are you struggling to build an engaging Twitter community?
Do you want to lead relevant conversations, but aren’t sure where to begin?
Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.
In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.
#1: Make Your Twitter Profile Inviting
When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!
SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.
Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Are they starting to feel drab or dated?
Your social profiles may be in dire need of a refresh!
And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?
With recent changes to major platforms, you may be missing out on using some of the cool new options.
To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.
#1: Optimize Your Google+ Profile for the Platform’s New Design
Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!