Essential Guide to Video Marketing: A Resource for Marketers


social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

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Twitter Removes 140-Character Limit for Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Removes 140-Character Limit in Direct Messages: This change is a “big step towards making the private side of Twitter even more powerful and fun.”

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Pinterest Search Gets Smarter: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it easier for people to find you on Pinterest.” One of these changes is to show “a checkmark for notable names and brands so people can easily find exactly who they’re looking for.”

Pinterest Improves Search and Adds Verified Accounts

“These small changes will make a big difference in the way Pinners search (and discover) your business.”

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Twitter Marketing: How Smart Marketers Are Succeeding


Do you use Twitter for your business?

Want to discover how to use the latest Twitter updates?

To learn more about Twitter marketing, I interview Joel Comm.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com. Joel’s latest book is Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time.

In this episode Joel will explore new updates to Twitter, along with video, his favorite apps and more.

You’ll discover how to use Twitter more effectively.

podcast 147 joel comm stand out on twitter

Listen as Joel Comm shares how smart marketers are standing out on Twitter.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Meerkat or Periscope? How to Broadcast Video Via Mobile


social media how toDoes the idea of broadcasting live video from your mobile device sound interesting?

Are you wondering if you should consider Meerkat or Periscope?

In this article you’ll discover the differences between Meerkat and Periscope so you can choose the best one for your live mobile broadcasts.

broadcast video with meerkat and periscope

Discover how to broadcast video with Meerkat and Periscope.

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4 Ways to Use Twitter Video for Your Business


social media how toHave you heard about Twitter’s new video feature?

Do you want to know how you can use it to your advantage?

Video is a great way to tell your story, connect with your audience and grow your Twitter following.

In this article you’ll discover four ways to use Twitter video for your business.

use twitter video

Discover how to use Twitter video for business.

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7 Simple Twitter Marketing Tips to Improve Your Results


social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.

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Google+ Custom URLs: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Expands Availability of Custom URLs: “If your profile meets the following criteria, you’ll now be able to claim a custom URL: has a profile photo, has at least 10 followers and has an account that’s at least 30 days old.”

google plus custom url

"Once you meet the eligibility criteria, just visit your profile or page to begin the claiming process."

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How to Use Twitter for Business and Marketing


social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

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