How to Split Test Your Twitter Marketing

social media how toWould you like to improve your Twitter marketing?

Are you testing to see what gives you the best results?

Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites.

To see how to do this, let’s go step by step through how to carry out a split test on Twitter.

Step #1 – Create Your Split Test Tweet

The first step in the split testing process is to craft the text of the tweeted message you’ll use.

As an example, suppose you want to determine when your Twitter followers are most active. While services like Tweriod will estimate popular times, narrowing down these ranges and confirming their effectiveness using split testing will help you determine when future tweets should be published to reach the biggest, most engaged audience.

single call to action

Sample split test tweet features a single call to action prompting followers to click through to a company blog.

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Instagram Badges: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Launches Embeddable Badges: These new Instagram badges can “help you link to and promote your Instagram web profile.” Businesses now have a way to promote their Instagram profiles online.

instagram badges

"Instagram badges are available in a range of sizes and can be added to your website, blog or anywhere that you want to link to your Instagram web profile."

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LinkedIn Embraces Publishing: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Gives Thought Leaders a Publishing Platform: Thought leaders can now publish articles on LinkedIn and users can choose to follow content from their favorite authors. This new feature is currently limited to “150 of the most influential thought leaders on LinkedIn,” but will expand over the next few months. “Those interested in becoming an influencer on LinkedIn can submit their request here.”

linkedin thought leader publishing

LinkedIn provides thought leaders an opportunity to reach a wider audience.

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LinkedIn Endorsements: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces One-Click Endorsements: On LinkedIn, “you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet.” Endorsements launches in English across the United States, India, New Zealand and Australia and will roll out to all languages and all members over the next few weeks.

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New Twitter Profiles: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Rolls Out New Profiles: You can now “upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.” Apple iPad users also have a new Twitter app.

new twitter profiles

"While the header photo keeps your profile simple and consistent on iPhone, iPad and Android, you will also still have an additional photo—a background photo—on twitter.com."

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New Twitter Ad Features: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection.

twitter ad tracking

Small businesses using the self-service Twitter ads can now track Twitter audience growth.

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Facebook Group Updates: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Groups Now Show Who’s Seen Each Post: “When you visit a group, you can view who’s seen each post. This way you can stay updated on the group’s activity.”

facebook groups post with readers

You can now see who has received your updates on Facebook Groups.

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Google Analytics Mobile App: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Launches New Mobile App Analytics: Google Analytics has “a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps.”

google analytics mobile app reports

These new Mobile App Analytics reports are "tailored for mobile app developers and marketers."

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5 New Twitter Features to Enhance Your Experience

social media toolsHave you kept up with the new Twitter changes?

In an effort to dramatically increase overall user engagement, Twitter launched a number of very interesting new features.

And on top of everything, Twitter also has a brand-new logo.

After playing with the new Twitter features for a while, I have quickly grown very fond of them. Take a look yourself and see how Twitter can make your daily information intake easier.

#1: Find Out the Week’s Top Twitter Stories

After Twitter acquired popular email digest service Summify a few months back, they made a strong point that email is not dead.

Recently Twitter announced a brand-new feature. It’s a weekly email digest filled with great stories from your stream.

Or to put it in the words of Twitter’s VP Othman Lakari, you will get “the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

When the first Twitter email hit my inbox I was very excited. What you’ll notice immediately is a list of the top five stories from your stream this week.

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