Facebook App Chat Heads: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.

facebook chat heads

The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.

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LinkedIn Mentions: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces Mentions: LinkedIn adds “a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn.”

linkedin mentions

"In addition to first-degree connections, you can also mention other LinkedIn members engaged in conversations in the comment sections of posts on the LinkedIn Homepage."

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Pinterest Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Launches Free Web Analytics:  Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”

pinterest analytics

"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest."

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Facebook News Feed Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces New Look for News Feed: The “new version of Facebook designed to reduce clutter and focus more on stories from the people you care about.” The changes are rolling out slowly and include new feeds and Facebook will now have the same look and feel on mobile, tablet and web. You can join the waiting list here.

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Facebook Gift Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.”  After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.

facebook gift card

"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."

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Twitter Mobile Video: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Adds Mobile Video Capabilitity: Twitter introduces Vine, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.”  You can find out more about this standalone app here. Click the video to pause it.

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Facebook Graph Search: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Graph Search Beta: This new Facebook feature gives people the tools to “map out their relationships with the people and things they care about.” Facebook calls this map the graph. Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook, and is currently available in beta with a limited preview.

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Facebook Nearby: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Nearby:  Facebook’s new Nearby for iOS and Android apps makes it easy to discover new places your friends like. This provides more reasons for local businesses to build a Facebook Page and offers users an alternative to Foursquare.

facebook nearby

"From the app menu, open the tab to find local spots your friends have recommended, checked into or liked."

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How to Split Test Your Twitter Marketing

social media how toWould you like to improve your Twitter marketing?

Are you testing to see what gives you the best results?

Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites.

To see how to do this, let’s go step by step through how to carry out a split test on Twitter.

Step #1 – Create Your Split Test Tweet

The first step in the split testing process is to craft the text of the tweeted message you’ll use.

As an example, suppose you want to determine when your Twitter followers are most active. While services like Tweriod will estimate popular times, narrowing down these ranges and confirming their effectiveness using split testing will help you determine when future tweets should be published to reach the biggest, most engaged audience.

single call to action

Sample split test tweet features a single call to action prompting followers to click through to a company blog.

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