Do you find it difficult to keep up with how quickly social media is evolving?
In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.
It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.
Larger businesses and corporations often have teams of people dedicated solely to these tasks.
For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.
By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.
Are you looking for actionable tips you can apply to your business?
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7 New Facebook Changes Impacting Businesses
Did you follow all of the changes on Facebook in 2012?
Facebook made many changes that impact anyone with a Facebook Page.
Several of these changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).
Or worse, do you wonder who the most valuable members of your Twitter community are?
If so, you’re in need of a relationship management tool for Twitter.
Twitter Relationship Management
There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:
- Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
- Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
- Social media community managers and teams who have to backtrack to see engagement made by other team members.
Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Top supporters
- Engaged Twitter users
There are over 1,000,000 different apps for Twitter and a new one is added every second.
This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.
I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.
So, if you think it is time to up your game with some new tools, keep reading.
Here are 5 tools to help you power up your Twitter marketing efforts.
#1: Twylah—Make Your Tweets Live Longer
One of the tools that can make a huge difference to your impact on Twitter is Twylah. Their tagline is “Make Your Tweets Shine” and that is exactly what it does.
If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of.
Dashboard apps can help you keep tabs on various networks at once and update multiple accounts.
However, when you want an enhanced Twitter experience from your browser, these three free tools can help.
#1: Silver Bird
A feature-packed little extension, Silver Bird offers a multitude of Twitter features in a smart pop-up box.
Social media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?
While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.
Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.