The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
Kimarie shares how Wells Fargo uses Twitter to improve customer support. You’ll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.
Be sure to check out the takeaways below after you watch the video.
Twitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content.
The good news is all of that content can become actionable insight.
Here are four ways to use Twitter data to optimize your social media activities for maximum exposure and effectiveness.
#1: Analyze your best topics and tweets with Crowdbooster
Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
#1: Define your business goals and objectives
You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?
Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.
You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.
In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.
Let’s get started.
#1: Look for people you already know
Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.
So why is a $58 billion company spending time listening to off-color tweets?
Because “foul-mouthed tweens” just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.