3 Ways to Grow Your Email List With Twitter

social media how toDo you want more email subscribers?

Have you tried using social media to grow your email list?

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.

In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.

Let’s get started!

#1: Link Your Twitter Bio to an Opt-In Page

Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.

Amy Porterfield does this well. She links to her webinar page in her Twitter bio so followers who are interested can opt in right away.

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How to Maximize Your New Twitter Profile

social media how toTwitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.

What’s New With Twitter

Twitter recently announced changes to Twitter account profiles and headers. These changes include:

  • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
  • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
  • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
today web and devices

The new Twitter header profile for the Today Show visible on the web and across all mobile devices.

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9 Twitter Business Lessons From Tennis Pros

social media how toAre you looking to improve your Twitter game?

The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.

What can tennis teach your business about Twitter? You’d be surprised.

Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.

The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.

Take these tips from the tennis pros and your Twitter stream will be serving up aces.

#1: Multi-Task

Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.

Novak has created a branded page on the celebrity social network WhoSay.  He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.

novak djokovic

Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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How Wells Fargo Tracks Twitter Interactions

social media expert interviewIn this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

Kimarie shares how Wells Fargo uses Twitter to improve customer support. You’ll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

Be sure to check out the takeaways below after you watch the video.

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4 Ways to Use Twitter Data to Optimize Your Social Activities

social media how toTwitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content.

The good news is all of that content can become actionable insight.

Here are four ways to use Twitter data to optimize your social media activities for maximum exposure and effectiveness.

#1: Analyze your best topics and tweets with Crowdbooster

All tweets are not equally as effective. Crowdbooster aims to help you optimize the things you tweet by tracking what resonates and what flops among your followers.

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4 Tips to Maximize Your Twitter Marketing

social media how toDo you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.

Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.

#1: Define your business goals and objectives

Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

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5 Ways to Use Twitter to Connect With Local Customers

social media how toDoes your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood.

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7 Twitter Strategies for Growing a Great Following

social media how to

You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.

In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

The inspiration for this post came from the book Twitter Power by Joel Comm.

Let’s get started.

#1: Look for people you already know

This one is a no-brainer but it often goes unexecuted.

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