How to Generate Twitter Leads With Their New Lead Generation Cards

social media how toAre you struggling to generate leads on Twitter?

Wondering how to display richer data in a tweet?

In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.

Why Twitter Lead Generation Cards?

There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).

That’s a lot of noise to compete with.

Enter Twitter’s lead generation cards.

Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.

What Are Twitter Lead Generation Cards?

Is your business using promoted tweets on Twitter? Would you like to get more from them?

Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.

Here’s an example from The Barista Bar.

attractive lead generation card

A short, yet punchy and attractive lead generation card.

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How to Find Great Content to Share on Twitter

social media how toWhat content are you sharing on Twitter?

Do you struggle to find interesting, relevant things to tweet about every day?

In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.

Why Curate?

Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.

In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.

When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.

retweet

When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto

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How to Use Twitter for Business and Marketing

social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

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Twitter Marketing: How to Use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of TwitterHe’s also a marketing faculty member at Rutgers University and he blogs at Grow.

Mark shares how he uses Twitter to create stronger business relationships and improve customer service.

You’ll learn about the best Twitter tools and how they can fit into your marketing strategy.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Ways to Grow Your Email List With Twitter

social media how toDo you want more email subscribers?

Have you tried using social media to grow your email list?

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.

In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.

Let’s get started!

#1: Link Your Twitter Bio to an Opt-In Page

Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.

Amy Porterfield does this well. She links to her webinar page in her Twitter bio so followers who are interested can opt in right away.

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How to Maximize Your New Twitter Profile

social media how toTwitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.

What’s New With Twitter

Twitter recently announced changes to Twitter account profiles and headers. These changes include:

  • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
  • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
  • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
today web and devices

The new Twitter header profile for the Today Show visible on the web and across all mobile devices.

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9 Twitter Business Lessons From Tennis Pros

social media how toAre you looking to improve your Twitter game?

The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.

What can tennis teach your business about Twitter? You’d be surprised.

Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.

The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.

Take these tips from the tennis pros and your Twitter stream will be serving up aces.

#1: Multi-Task

Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.

Novak has created a branded page on the celebrity social network WhoSay.  He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.

novak djokovic

Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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How Wells Fargo Tracks Twitter Interactions

social media expert interviewIn this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

Kimarie shares how Wells Fargo uses Twitter to improve customer support. You’ll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

Be sure to check out the takeaways below after you watch the video.

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