How to Use Twitter Hashtags as a Prospecting Tool

social media how to Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.

Why Use Hashtags as a Prospecting Tool?

Twitter is noisy.

As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.

So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.

#vacationplanning tweets

Destination organizations and travel agents can find people looking for their help by filtering the #VacationPlanning hashtag.

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9 Small Business Twitter Marketing Examples to Study

social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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6 Ways Twitter Chats Can Help You Connect With Your Audience

social media how toIs your Twitter marketing working?

Are you trying to reach a wider audience and generate leads?

Twitter chats are a great way to boost your marketing results.

In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness.

Why Twitter Chats?

Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts?

Twitter chats are open, moderated conversations that use a relevant hashtag for a certain topic (e.g., #blogchat or #MMchat for Marketer Monday).

Many chat participants use services like Twubs or Hashtags.org to filter conversations based on the chat hashtag so they can easily follow the conversation.

filter twitter with twubs

Tools like Twubs filter conversations based on hashtags.

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Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats?

Wondering how Twitter chats can help market your business?

To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam’s areas of expertise includes Twitter.

Pam shares why businesses should host Twitter chats and the marketing benefits of running them.

You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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5 Ways to Grow Your Twitter Reach

social media how toAre you struggling to grow your Twitter following?

Do you want more people to see your updates?

If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.

In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.

#1: Follow Twitter Basics

Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:

  • Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
    tweet with twitter username first

    Starting a tweet with @username limits your reach.

    tweet example

    Here’s an example of a tweet crafted to put text before the first @username to give this tweet a wider reach.

  • Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
  • Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
  • Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.

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Twitter Promotion: How to Encourage Others to Promote for You

Do you use social media to promote your product, service or events?

Are you wondering how you can use Twitter to help get more visibility and sales?

To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll discover five different ways you can use Twitter to promote what you have to offer.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Network with Influential People Using Twitter

social media how toDo you want to use Twitter to promote your business?

Are you looking for ways to build relationships that matter on Twitter?

In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business.

Building Connections With Twitter

Using Twitter to help your company grow isn’t about the number of followers you have.

It’s about building a community of followers who are passionate about your industry and who eventually become passionate about your brand.

The quickest and easiest way to develop a relevant Twitter community that grows your company is to find connectors and build relationships with them.

Connectors are called many things: thought leaders, industry experts, etc. They are the people who already have a thriving community and your customer’s ear.

istock-image-find-your-connectors

You can benefit from forming relationships with connectors on Twitter. Image source: iStockPhoto.

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Twitter for Business: How to Use Twitter to Grow Your Influence

Do you use Twitter for your business?

Are you wondering how to use Twitter to grow your online influence?

To learn how to best use Twitter for your business, I interview Joel Comm for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He’s also the host of The Joel Comm Show, a business podcast.

Joel shares how he uses Twitter to grow his platform.

You’ll learn how to grow a quality Twitter following, and which types of content work best.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

social media case studiesHow can wineries use social media to increase sales when the law prohibits them from giving away product samples?

Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.

Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media “advertising,” and regulates what wineries can do.

The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking.

“We don’t fool around with the TTB regulations,” said Katie Leonardini, direct sales manager for Whitehall Lane. But that hasn’t stopped them from successfully using social media to grow a loyal fan base outside the tasting room. This in turn has increased both wine club membership and direct sales. Here’s how they do it.

instagram meme

Whitehall Lane Winery uses Instagram as one way to foster brand loyalty.

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