Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.
With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next. Ziff Davis featured this blog post a while back. It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.