Are you looking to grow a larger and more relevant Twitter following?
This article will show you four actionable steps you can take to improve your Twitter experience.
Why Twitter Is Not Just a Numbers Game
Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.
Are they on Twitter?
Are you using this amazing tool to support your customers?
Keep reading to discover four ways to provide amazing customer service with Twitter.
Why Twitter for customer support?
”I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee)
This is one of the best quotes I have heard. It must give any business a lot of comfort. Even if you have a million complaints, you can still lead with better customer service.
When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. It was an incredible experience.
And what better way is there to give your best customer service than through Twitter?
Twitter has changed continually over the past few months, as the service becomes more and more mainstream.
We sought out hot Twitter tips from the pros. Keep reading for inspiration.
Now’s not the time to let your Twitter marketing go stale.
“We spent a lot of time cold calling or direct emailing,” said Craig Robertson, co-founder and CEO of ecycler.com. “We would catch people when they were busy and they didn’t want to talk to us.”
ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man’s trash is another man’s treasure, the site connects recycling discarders with collectors for mutual benefit.
Keep reading to learn how…
Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.
However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.
Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.
Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.
The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”
Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.
And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.
Social media goes beyond Facebook or Twitter. It’s about connecting with people and developing relationships. And sometimes those connections can be literally face-to-face!
Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too. One of the ways to do that is with a Tweetup.
What Is a Tweetup?
There are some things that just can’t be done with a 140-character limit.
You’ve likely heard stories about how big companies are using Twitter as a powerful listening tool. And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about it?
Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).