How to Use Twitter for Business and Marketing
Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet). 
8 Ways to Discover Valuable Social Media Content
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?
Would you like to find reliable sources of content your fans and followers love?
This article contains eight tips to help you quickly find great content.
Why Share Other People’s Content?
It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.
And when you have some of your own content to share, people will be more likely to help spread the word.
Here’s where to find valuable content:
#1: Watch Large News Sites
Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.
The Huffington Post has a lot of different categories to draw your content from.
Dive into the different categories and subcategories available on the Huffington Post to watch for content.
Instagram Badges: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Instagram Launches Embeddable Badges: These new Instagram badges can “help you link to and promote your Instagram web profile.” Businesses now have a way to promote their Instagram profiles online.
"Instagram badges are available in a range of sizes and can be added to your website, blog or anywhere that you want to link to your Instagram web profile."
How to Use Social Media for Customer Research
Looking for a low-cost way to conduct consumer research?
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Find Out What Questions Your Customers Are Asking
Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.
The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.
Here are three places to easily find which types of questions are being asked.
Facebook Group Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Groups Now Show Who’s Seen Each Post: “When you visit a group, you can view who’s seen each post. This way you can stay updated on the group’s activity.”
You can now see who has received your updates on Facebook Groups.
5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide
Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business.
I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.
It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s the all-in-one guide to prepare for and host your Twitter chat.
Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.
Bloggers connect using #Blogchat hashtag.
4 Ways to Grow a Twitter Following That Matters
Is Twitter working for your business?
Are you looking to grow a larger and more relevant Twitter following?
This article will show you four actionable steps you can take to improve your Twitter experience.
Why Twitter Is Not Just a Numbers Game
Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.
Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.
