How to Become a Twitter Influencer: Science and Practice

social media how to

Do you want to be a sought-after resource in your niche?

Do you need tips on how to become a Twitter influencer?

To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.

In this article I’ll show you the two most important types of Twitter influencers and how you can become one.

become a twitter influencer

Find out how you can become a Twitter influencer.

Study and Map Twitter Conversations

Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.

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3 Underused Social Marketing Tactics That Build Relationships: New Research

social media research

Are you looking for new ways to improve engagement with your audience?

Do you want to know the most effective, yet rarely used social tactics?

In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.

#1: Provide Customer Service on Facebook

A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.

3 tactics for long term relationships

Use these under-used marketing tactics to build relationships for your business.

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Social Photos Generate More Engagement: New Research

social media researchDo you want more engagement from your social media fans and followers?

Wondering what kind of content will help you achieve that goal?

New research confirms that photos could be the “holy grail” of social media engagement.

In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter.

#1: Photos Are Worth a Million Likes

Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.

emarketer facebook photo publishing stats

Photos are the main type of content posted by Facebook pages.

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New Social Media Research That Could Change Your Strategy

social media research Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.

In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.

social logins by industry, social media facts

Facebook login trumps all other social logins or registration requiring username and password.

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5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

social media researchDo you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.

#1: Know Where Your Customers Spend Their Time

Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks.

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