How to Optimize Your Tweets for Search


social media how toDo you want more exposure for your Twitter account?

Have you thought about applying SEO tactics to your Twitter marketing?

With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

optimize tweets for search

Discover how to optimize your tweets for search.

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7 Tips for Getting Started With Twitter Marketing


social media how toAre you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform for establishing yourself, growing an audience and making important connections.

In this article you’ll discover what you need to do to get the best results from Twitter.

seven twitter marketing tips

Discover seven tips for getting started with Twitter marketing.

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How to Make Your Twitter Profile Stand Out


social media how toWhen was the last time you looked at the words in your Twitter profile?

Is your Twitter bio interesting?

A little personality in your Twitter description makes you stand out from the masses and entices people to follow you.

In this article you’ll discover how to share your personality to create a unique Twitter profile that brings you more followers.

make a twitter profile stand out

Find tips for making your Twitter profile stand out.

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How to Optimize Your Twitter Profile for Mobile Users


social media how toAre the majority of your Twitter followers using a mobile device?

Do you want to optimize your Twitter profile for mobile views?

Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.

In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users.

Why Optimize Twitter for Mobile Views?

Current Twitter data confirms that 80% of Twitter users are on mobile devices. They use Twitter during their commute to work, while they’re shopping and while they watch television.

optimize your twitter profile for mobile

Find out how to optimize your Twitter profile for mobile views.

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6 Tips to Boost Your Twitter Conversations


social media how toAre you struggling to build an engaging Twitter community?

Do you want to lead relevant conversations, but aren’t sure where to begin?

Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.

In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.

#1: Make Your Twitter Profile Inviting

When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!

SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.

sparefoot twitter banner

New followers love to see the real you in your Twitter profile.

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Twitter for Business: How to Use Twitter to Grow Your Influence


Do you use Twitter for your business?

Are you wondering how to use Twitter to grow your online influence?

To learn how to best use Twitter for your business, I interview Joel Comm for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He’s also the host of The Joel Comm Show, a business podcast.

Joel shares how he uses Twitter to grow his platform.

You’ll learn how to grow a quality Twitter following, and which types of content work best.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Tips to Bring New Life to Your Social Profiles


social media how toWhen was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

#1: Optimize Your Google+ Profile for the Platform’s New Design

Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!

new google plus design

The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used.

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How to Use Twitter for Business and Marketing


social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

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How to Maximize Your New Twitter Profile


social media how toTwitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.

What’s New With Twitter

Twitter recently announced changes to Twitter account profiles and headers. These changes include:

  • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
  • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
  • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
today web and devices

The new Twitter header profile for the Today Show visible on the web and across all mobile devices.

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