Are you wondering how to use Twitter to grow your online influence?
To learn how to best use Twitter for your business, I interview Joel Comm for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He’s also the host of The Joel Comm Show, a business podcast.
Joel shares how he uses Twitter to grow his platform.
You’ll learn how to grow a quality Twitter following, and which types of content work best.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Are they starting to feel drab or dated?
Your social profiles may be in dire need of a refresh!
And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?
With recent changes to major platforms, you may be missing out on using some of the cool new options.
To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.
#1: Optimize Your Google+ Profile for the Platform’s New Design
Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
Twitter changed their account profiles so you can visually tell the story of your business.
With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.
And you can instantly publish your story to desktop and mobile Twitter users.
What’s New With Twitter
Twitter recently announced changes to Twitter account profiles and headers. These changes include:
- New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
- Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
- New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Rolls Out New Profiles: You can now “upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.” Apple iPad users also have a new Twitter app.
Are you looking to grow a larger and more relevant Twitter following?
This article will show you four actionable steps you can take to improve your Twitter experience.
Why Twitter Is Not Just a Numbers Game
Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.
Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).
#1: Get Your House in Order First
First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:
Are you still using the standard Twitter backdrop? If you’re looking leave a lasting impression, you should consider swapping out that plain-Jane image for something more exciting.
Your Twitter background helps convey your brand and convey a positive first impression.
This is the second of a two-part series of tips to create a strong Twitter profile. In the first part, we covered the first five steps to creating your Twitter profile. Now let’s talk about your image.
According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.
If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.