Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on the application, up from 8 billion in February.”
YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped: YouTube launched Bumper ads, “a new six-second video format… [that is] ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” Here’s an example of a bumper ad from an early tester, Atlantic Records: