How to Use Twitter Hashtags as a Prospecting Tool

social media how to Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.

Why Use Hashtags as a Prospecting Tool?

Twitter is noisy.

As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.

So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.

#vacationplanning tweets

Destination organizations and travel agents can find people looking for their help by filtering the #VacationPlanning hashtag.

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18 Social Media Marketing Tips From the Pros

social media how toWould you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

In this article, you’ll discover strategies the pros use to boost their social media marketing.

#1: Stay Top of Mind Using LinkedIn Tags

viveka von rosen

Viveka Von Rosen

On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.

process of tagging

You can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

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4 Impressive Twitter Apps for Your Web Browser

social media toolsManaging, monitoring and updating Twitter accounts takes time and effort. Especially if you’re looking after multiple accounts.

You definitely need a great app on your side to make things as simple and easy as possible.

Today I want to examine the best web-based third-party Twitter clients available.

Let’s take a look at what they have to offer and what’s missing.

#1: HootSuite

Like most social media dashboards, HootSuite uses a simple column layout. The light color scheme makes it easy on the eye and helps links and menu buttons to stand out.

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How Twitter Helps Network Solutions Manage Its Reputation

social media expert interviewIn this video I interview Shashi Bellamkonda, social media swami at Network Solutions.

Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.

You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.

Be sure to check out the takeaways below after you watch the video.

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Top 5 Twitter Tools for Social Media Community Managers

social media toolsDo you manage a social media community? Are you looking for an easier way to manage what happens on Twitter?

Here are five tools to help make your Twitter workflow more efficient, along with some simple instructions on how to use them.

#1: Schedule your tweets more efficiently

Not everyone agrees that scheduling tweets is the best approach. Twitter is, after all, a platform based on real-time interaction. However, offering tweets of relevant industry news content for your community is a way to brand yourself as a resource or thought leader and give people an incentive to follow you. Scheduling tweets of this curated content frees you up to answer questions from your community and monitor search terms.

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9 Ways to Use Social Media to Inspire Your Writing

social media how toWhether you’re a personal blogger, business blogger, article marketer, copywriter, novelist, poet, student writing an essay or any other form of writer, social networks provide a vast array of ways to get inspired to write.

This can be considered one of the best ways to beat a case of old-fashioned writer’s block.  You just need to know where to look and set up some channels to provide at-your-fingertips-access when you need it.

Here are nine ways to use social media to find writing inspiration.

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How Microsoft Xbox Uses Twitter to Reduce Support Costs

social media case studiesFor Microsoft’s Xbox support team, there’s no such thing as unwanted messages on Twitter – no matter how vulgar they may be.

So why is a $58 billion company spending time listening to off-color tweets?

Because “foul-mouthed tweens” just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.

This article reveals how the Xbox team relies on Twitter to reduce support costs.

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8 Easy Ways to Network on Twitter

social media how toWouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.

By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.

There are two parts to networking on Twitter:

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How to Market Your Business With Twitter Lists

Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?

The answer is yes and there’s a great Twitter feature that can help you: Twitter lists.  Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.

Below I’ll show you some unique ways to use Twitter lists.  But first…

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