Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.
You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.
Be sure to check out the takeaways below after you watch the video.
Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
#1: Define your business goals and objectives
“We spent a lot of time cold calling or direct emailing,” said Craig Robertson, co-founder and CEO of ecycler.com. “We would catch people when they were busy and they didn’t want to talk to us.”
ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man’s trash is another man’s treasure, the site connects recycling discarders with collectors for mutual benefit.
He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.
The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.
Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at the end of the show, Mari gives you a hot Facebook marketing tip.
Share your feedback and read the show notes below!
You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.
In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.
Let’s get started.
#1: Look for people you already know
In this article, I take a look at two studies.