Do you want to use Twitter to promote your business?
Are you looking for ways to build relationships that matter on Twitter?
In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business.
Building Connections With Twitter
Using Twitter to help your company grow isn’t about the number of followers you have.
It’s about building a community of followers who are passionate about your industry and who eventually become passionate about your brand.
The quickest and easiest way to develop a relevant Twitter community that grows your company is to find connectors and build relationships with them.
Connectors are called many things: thought leaders, industry experts, etc. They are the people who already have a thriving community and your customer’s ear.
Do you need ideas for your 2014 holiday social media marketing?
From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.
And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.
Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a Holiday Vine
Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.
Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.
Have you followed the latest on Twitter ads?
Twitter has many paid options to help you gain more exposure.
Keep reading to discover three ways to use Twitter ads to grow your business.
Why Twitter Advertising?
When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.
While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.
In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.
#1: Gain Visibility With Promoted Tweets
One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.
How’s your Twitter reputation?
Twitter’s short form messages require the same care you put into Facebook and other longer-form social media platforms.
In this article, I’ll show you six tips to help you protect your Twitter reputation by avoiding some common mistakes.
#1: Verify Everything You Tweet
False information spreads like wildfire on Twitter. Celebrities die and resurrect daily, inaccurate news gets exposure, bad links get passed and misattributed quotes receive thousands of retweets.
Have you considered using Twitter chats as a marketing tool?
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
In this post, I’ll show you 5 ways your business can benefit from Twitter chats.
#1: Connect With Customers and Prospects
Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.
The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.
HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.
Are you struggling to generate leads on Twitter?
Wondering how to display richer data in a tweet?
In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.
Why Twitter Lead Generation Cards?
There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).
That’s a lot of noise to compete with.
Enter Twitter’s lead generation cards.
Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.
What Are Twitter Lead Generation Cards?
Is your business using promoted tweets on Twitter? Would you like to get more from them?
Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.
Here’s an example from The Barista Bar.
Have you integrated Twitter into your customer service strategy?
Would you like to know which companies are doing this best?
Why Twitter Customer Service?
Gone are the days when people would call up a company and complain.
Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.
A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. The average response time was 5.1 hours with 10% of companies answering within an hour, and 93% of companies answering within 48 hours.
Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter.
#1: JetBlue Excels in Responsiveness
Airline delays are one of the most common causes of customer frustration. Not only do delays happen often, but also people are pretty vocal about their feelings when their flight is delayed.
Acknowledging this, @JetBlue ensures they’re responsive to their customers because they understand it’s important for continued customer loyalty. Not only do they engage with happy customers, but they also respond to and help frustrated customers as quickly as possible.
Do you struggle to find interesting, relevant things to tweet about every day?
In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.
Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.
In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.
When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.
Are you wondering how to use Twitter to increase traffic to your blog?
To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Kim shares how she uses Twitter to promote her content and offers.
You’ll learn about what type of content works best and how frequently you should share it.
Share your feedback, read the show notes and get the links mentioned in this episode below!