Have you tried using social media to grow your email list?
One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.
Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.
In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.
Let’s get started!
#1: Link Your Twitter Bio to an Opt-In Page
Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.
The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
With so much focus on Facebook and Pinterest, has this network lost its value?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
Brian shares insights into how Twitter has changed and what works on Twitter today.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Top supporters
- Engaged Twitter users
Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.
Be sure to check out the takeaways below after you watch the video.
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
There are over 1,000,000 different apps for Twitter and a new one is added every second.
This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.
I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.
So, if you think it is time to up your game with some new tools, keep reading.
Here are 5 tools to help you power up your Twitter marketing efforts.
#1: Twylah—Make Your Tweets Live Longer
One of the tools that can make a huge difference to your impact on Twitter is Twylah. Their tagline is “Make Your Tweets Shine” and that is exactly what it does.
Are they on Twitter?
Are you using this amazing tool to support your customers?
Keep reading to discover four ways to provide amazing customer service with Twitter.
Why Twitter for customer support?
”I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee)
This is one of the best quotes I have heard. It must give any business a lot of comfort. Even if you have a million complaints, you can still lead with better customer service.
When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. It was an incredible experience.
And what better way is there to give your best customer service than through Twitter?
Twitter has changed continually over the past few months, as the service becomes more and more mainstream.
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:
- Reply to the tweet and join the conversation.
- Share the conversation with their Twitter community using retweet.
- Mark the tweet as a favorite.
- View the Twitter profile of the tweet author.
- Follow the tweet author.
- View tweet replies by clicking the tweet date.