Are you customizing your tweets for maximum attention?
About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.
In this article you’ll discover six ways to improve your tweets and get noticed.
#1: Personalize Retweets
Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Do you struggle to find leads on Twitter?
Have you used Twitter advanced search queries?
Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.
In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.
Why Use Twitter Advanced Search Queries?
It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?
You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.
Do you use Twitter to market your product or service?
Do you want to focus your marketing to reach specific Twitter users with Twitter ads?
Twitter tailored audiences let you target people based on previous engagement with your website or content.
In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.
Using Twitter Tailored Audiences
In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.
Are you struggling to build an engaging Twitter community?
Do you want to lead relevant conversations, but aren’t sure where to begin?
Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.
In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.
#1: Make Your Twitter Profile Inviting
When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!
SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.
Do you want a better way to find quality prospects and increase your Twitter ROI?
Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.
In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.
Why Use Hashtags as a Prospecting Tool?
Twitter is noisy.
As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.
So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.
Wondering how Twitter chats can help market your business?
To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Pam shares why businesses should host Twitter chats and the marketing benefits of running them.
You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you want more people to see your updates?
If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.
In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.
#1: Follow Twitter Basics
Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:
- Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
- Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
- Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
- Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.