How to Use Twitter Ads for More Exposure, Leads and Sales

social media how to Are you interested in learning more about advertising on Twitter?

Have you followed the latest on Twitter ads?

Twitter has many paid options to help you gain more exposure.

Keep reading to discover three ways to use Twitter ads to grow your business.

Why Twitter Advertising?

When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.

While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.

In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.

#1: Gain Visibility With Promoted Tweets

One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.

promoted-tweet-from-buffer

Example of a promoted tweet from Buffer.

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6 Ways to Protect Your Twitter Reputation

social media how toDo you use Twitter to market your business?

How’s your Twitter reputation?

Twitter’s short form messages require the same care you put into Facebook and other longer-form social media platforms.

In this article, I’ll show you six tips to help you protect your Twitter reputation by avoiding some common mistakes.

#1: Verify Everything You Tweet

False information spreads like wildfire on Twitter. Celebrities die and resurrect daily, inaccurate news gets exposure, bad links get passed and misattributed quotes receive thousands of retweets.

inaccurate-einstein-quote

Do you verify before you tweet, retweet or like a tweet?

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5 Ways Twitter Chats Can Help Your Business

social media how toDoes your business use Twitter?

Have you considered using Twitter chats as a marketing tool?

As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.

While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.

In this post, I’ll show you 5 ways your business can benefit from Twitter chats.

#1: Connect With Customers and Prospects

Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.

The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.


HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.

scichat webinar

HubSpot combines lead generating webinars with Twitter chats.

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How to Generate Twitter Leads With Their New Lead Generation Cards

social media how toAre you struggling to generate leads on Twitter?

Wondering how to display richer data in a tweet?

In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.

Why Twitter Lead Generation Cards?

There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).

That’s a lot of noise to compete with.

Enter Twitter’s lead generation cards.

Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.

What Are Twitter Lead Generation Cards?

Is your business using promoted tweets on Twitter? Would you like to get more from them?

Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.

Here’s an example from The Barista Bar.

attractive lead generation card

A short, yet punchy and attractive lead generation card.

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4 Examples of Excellent Twitter Customer Service

social media how toDo you use Twitter to stay connected with your customers?

Have you integrated Twitter into your customer service strategy?

Would you like to know which companies are doing this best?

Why Twitter Customer Service?

Gone are the days when people would call up a company and complain.

Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.

That’s why customer service is becoming increasingly important on social media platforms like Twitter.

A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. The average response time was 5.1 hours with 10% of companies answering within an hour, and 93% of companies answering within 48 hours.

Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter.

#1: JetBlue Excels in Responsiveness

Airline delays are one of the most common causes of customer frustration. Not only do delays happen often, but also people are pretty vocal about their feelings when their flight is delayed.

Acknowledging this, @JetBlue ensures they’re responsive to their customers because they understand it’s important for continued customer loyalty. Not only do they engage with happy customers, but they also respond to and help frustrated customers as quickly as possible.

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How to Find Great Content to Share on Twitter

social media how toWhat content are you sharing on Twitter?

Do you struggle to find interesting, relevant things to tweet about every day?

In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.

Why Curate?

Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.

In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.

When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.

retweet

When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto

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Twitter Traffic: How to Double Your Traffic to Your Content

Do you use Twitter for business?

Are you wondering how to use Twitter to increase traffic to your blog?

To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim’s areas of topical expertise is Twitter marketing.

Kim shares how she uses Twitter to promote her content and offers.

You’ll learn about what type of content works best and how frequently you should share it.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Use Twitter for Business and Marketing

social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

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3 Ways Sharpie is Engaging Teens With Social Media

social media case studiesAre you wondering how to connect with the younger generation on social media?

Could your business benefit from connecting to the 80% of online teens using social media?

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.

Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.

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