9 Twitter Business Lessons From Tennis Pros
Are you looking to improve your Twitter game?
The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
#1: Multi-Task
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.
Twitter Marketing: Does it Still Matter?
Is Twitter still a good marketing channel?
With so much focus on Facebook and Pinterest, has this network lost its value?
I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.
Brian shares insights into how Twitter has changed and what works on Twitter today.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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5 Twitter Tools to Enhance Your Marketing
Are you looking for new and creative ways to use Twitter?
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Influencers
- Top supporters
- Engaged Twitter users
Cultivate your relationships on Twitter based on groups.
By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you.
How to Influence People With Social Media
In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter. Mark is also an MBA teacher at Rutgers University.
Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.
Be sure to check out the takeaways below after you watch the video.
16 Creative Ways to Use Twitter for Business
Is your Twitter activity feeling stale?
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.
5 New Twitter Tools to Boost Your Marketing
Are you seeing the results you want from your Twitter activities?
There are over 1,000,000 different apps for Twitter and a new one is added every second.
This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.
I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.
So, if you think it is time to up your game with some new tools, keep reading.
Here are 5 tools to help you power up your Twitter marketing efforts.
#1: Twylah—Make Your Tweets Live Longer
One of the tools that can make a huge difference to your impact on Twitter is Twylah. Their tagline is “Make Your Tweets Shine” and that is exactly what it does.
4 Ways to Use Twitter for Customer Service and Support
Do you have customers?
Are they on Twitter?
Are you using this amazing tool to support your customers?
Keep reading to discover four ways to provide amazing customer service with Twitter.
Why Twitter for customer support?
”I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee)
This is one of the best quotes I have heard. It must give any business a lot of comfort. Even if you have a million complaints, you can still lead with better customer service.
When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. It was an incredible experience.
And what better way is there to give your best customer service than through Twitter?
Twitter has changed continually over the past few months, as the service becomes more and more mainstream.
The results we’ve seen from using Twitter as our most important support channel day in and day out are incredible.
