How to Optimize Your Content for the Top 5 Social Networks


social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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7 Simple Twitter Marketing Tips to Improve Your Results


social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.

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18 Social Media Marketing Tips to Improve Your Marketing


social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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How to Use Twitter Animated GIFs to Improve Your Marketing


social media how toDoes your Twitter marketing need a new twist?

Have you considered using Twitter animated GIFs in your tweets?

Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.

Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter.

In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business.

Why Twitter Animated GIFs?

You’ve probably seen an animated GIF, but may not have known what it was called. Animated GIFs are short clips of images (from movies, individual pictures, etc.) that play on a loop. Here’s an example Pizza Hut shared on its Twitter account:

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10 Twitter Tactics to Increase Your Engagement


social media how toDo your tweets get noticed?

Are you getting enough engagement on Twitter?

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.

In this article I’ll share 10 tweeting techniques that lead to better engagement.

#1: Keep Tweets Under 110 Characters 

Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.

Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

10 twitter tips

Learn 10 tips for increasing engagement on Twitter.

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6 Ways to Get Your Tweets Noticed


social media how to Do people pay attention to your tweets?

Are you customizing your tweets for maximum attention?

About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.

In this article you’ll discover six ways to improve your tweets and get noticed.

#1: Personalize Retweets

Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!

get your tweets noticed

Build a larger audience on Twitter.

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Essential Twitter Marketing Resources: A Complete Guide


social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Use Twitter Advanced Search Queries for Leads


social media how toDo you struggle to find leads on Twitter?

Have you used Twitter advanced search queries?

Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.

In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.

Why Use Twitter Advanced Search Queries?

It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?

You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.

twitter search bar search

Using the search bar in Twitter to look for a particular user.

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How to Use Twitter Tailored Audiences


social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

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