Do you use Twitter for your business?
Are you wondering how to get more out of your Twitter marketing?
To learn how to successfully market your business using Twitter, I interview Mark Schaefer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!
Mark explores what you need to know about using Twitter for your business.
You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Want to discover how to engage more users on Twitter?
Have you considered using psychology techniques?
Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.
Are you remarketing to people with Facebook or Google?
Did you know you can do the same thing with Twitter?
Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.
In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.
Have you seen how other companies are using it?
Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.
In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.
#1: Dunkin’ Donuts’ Super Bowl Vine
Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.
Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.
Have you thought about how getting back to basics can lend a new perspective?
Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.
In this article I’ll show you easy Twitter marketing ideas you can put to use right away.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Have you considered using Twitter animated GIFs in your tweets?
Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.
Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter.
In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business.
Why Twitter Animated GIFs?
You’ve probably seen an animated GIF, but may not have known what it was called. Animated GIFs are short clips of images (from movies, individual pictures, etc.) that play on a loop. Here’s an example Pizza Hut shared on its Twitter account:
— Pizza Hut (@pizzahut) July 15, 2014
Are you getting enough engagement on Twitter?
Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.
In this article I’ll share 10 tweeting techniques that lead to better engagement.
#1: Keep Tweets Under 110 Characters
Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.
Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.