How to Use Twitter Advanced Search Queries for Leads

social media how toDo you struggle to find leads on Twitter?

Have you used Twitter advanced search queries?

Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for.

In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business.

Why Use Twitter Advanced Search Queries?

It’s likely that there are customers on Twitter already looking for your business or product, but how do you find them?

You’ve probably already used Twitter’s search panel to look for hashtags, companies or users on Twitter. And you probably ended up with general results that were OK, but not great.

twitter search bar search

Using the search bar in Twitter to look for a particular user.

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9 Small Business Twitter Marketing Examples to Study

social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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6 Ways Twitter Chats Can Help You Connect With Your Audience

social media how toIs your Twitter marketing working?

Are you trying to reach a wider audience and generate leads?

Twitter chats are a great way to boost your marketing results.

In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness.

Why Twitter Chats?

Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts?

Twitter chats are open, moderated conversations that use a relevant hashtag for a certain topic (e.g., #blogchat or #MMchat for Marketer Monday).

Many chat participants use services like Twubs or Hashtags.org to filter conversations based on the chat hashtag so they can easily follow the conversation.

filter twitter with twubs

Tools like Twubs filter conversations based on hashtags.

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5 Ways Twitter Chats Can Help Your Business

social media how toDoes your business use Twitter?

Have you considered using Twitter chats as a marketing tool?

As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.

While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.

In this post, I’ll show you 5 ways your business can benefit from Twitter chats.

#1: Connect With Customers and Prospects

Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.

The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.


HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.

scichat webinar

HubSpot combines lead generating webinars with Twitter chats.

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