Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter.com Enhancements: Twitter is rolling out a new interface when accessing your accounts on Twitter.com. The old @Mention tab is replaced with two new tabs: an “@Username” tab and an “Activity” tab. Similar to Google+, this shows you new people who have followed you and new activity of people in your network.