Twitter Marketing: Does it Still Matter?

Is Twitter still a good marketing channel?

With so much focus on Facebook and Pinterest, has this network lost its value?

I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.

Brian shares insights into how Twitter has changed and what works on Twitter today.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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This Week in Social Media: The News You Need to Know

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Yahoo To Dump Delicious: Yahoo is downsizing and looking to either shut down or get rid of Delicious, MyBlogLog, Yahoo! Bookmarks and Yahoo! Picks. If you are part of the active Delicious user community here’s a list of alternative bookmarking sites and how to download your Delicious bookmarks.  Click here to read an update from Delicious.

The news of Yahoo dumping Delicious raises an outcry from its users.

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How to Create a Custom Twitter Background Design

social media how toAre you still using the standard Twitter backdrop? If you’re looking leave a lasting impression, you should consider swapping out that plain-Jane image for something more exciting.

Your Twitter background helps convey your brand and convey a positive first impression.

This is the second of a two-part series of tips to create a strong Twitter profile.  In the first part, we covered the first five steps to creating your Twitter profile.  Now let’s talk about your image.

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5 Twitter Tips for Building Your Business

social media how toTwitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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