Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Are you struggling to build an engaging Twitter community?
Do you want to lead relevant conversations, but aren’t sure where to begin?
Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.
In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.
#1: Make Your Twitter Profile Inviting
When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!
SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.
Do you want a better way to find quality prospects and increase your Twitter ROI?
Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.
In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.
Why Use Hashtags as a Prospecting Tool?
Twitter is noisy.
As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.
So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.
Do you want more people to see your updates?
If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.
In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.
#1: Follow Twitter Basics
Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:
- Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
- Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
- Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
- Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.
Have you considered using Twitter chats as a marketing tool?
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
In this post, I’ll show you 5 ways your business can benefit from Twitter chats.
#1: Connect With Customers and Prospects
Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.
The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.
HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?
No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.
#1: Use Facebook to Highlight Employees and Reach Out to Fans
Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.
SEOmoz uses Facebook photo albums to highlight their employees.
The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.
The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.
The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.
Or worse, do you wonder who the most valuable members of your Twitter community are?
If so, you’re in need of a relationship management tool for Twitter.
Twitter Relationship Management
There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:
- Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
- Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
- Social media community managers and teams who have to backtrack to see engagement made by other team members.
Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Top supporters
- Engaged Twitter users