5 Ways to Grow Your Twitter Reach

social media how toAre you struggling to grow your Twitter following?

Do you want more people to see your updates?

If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.

In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.

#1: Follow Twitter Basics

Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:

  • Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
    tweet with twitter username first

    Starting a tweet with @username limits your reach.

    tweet example

    Here’s an example of a tweet crafted to put text before the first @username to give this tweet a wider reach.

  • Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
  • Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
  • Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.

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5 Ways Twitter Chats Can Help Your Business

social media how toDoes your business use Twitter?

Have you considered using Twitter chats as a marketing tool?

As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.

While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.

In this post, I’ll show you 5 ways your business can benefit from Twitter chats.

#1: Connect With Customers and Prospects

Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.

The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.


HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.

scichat webinar

HubSpot combines lead generating webinars with Twitter chats.

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26 Ways to Create Engaging Content

social media how toAre you looking to create content that engages?

Does your content connect with people and encourage them to engage?

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.

#1: Authors Matter

Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.  Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.

content creation

Creating good content is important for social media engagement.

We’ll talk about more specifics as we go down the list. For now, think strategy.

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7 Ways to Improve Your Social Media Engagement

social media how toIs your company’s social media as stale as last month’s bread?

Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.

#1: Use Facebook to Highlight Employees and Reach Out to Fans

Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.

SEOmoz uses Facebook photo albums to highlight their employees.

The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.

The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.

facebook seomoz employees

SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.

The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.

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How to Better Manage Your Twitter Relationships

social media toolsDo you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?

Or worse, do you wonder who the most valuable members of your Twitter community are?

If so, you’re in need of a relationship management tool for Twitter.

Twitter Relationship Management

There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:

  • Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
  • Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
  • Social media community managers and teams who have to backtrack to see engagement made by other team members.

Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.

Instead of taking you to an overwhelming dashboard of status updates and analytics, Commun.it puts the focus on the most valuable part of any Twitter community from the moment you log in: people.

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5 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for new and creative ways to use Twitter?

Here are 5 lesser-known Twitter tools that your business should be using.

Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.

#1: Commun.it—Manage Your Community Efficiently

Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.

My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:

  • Influencers
  • Top supporters
  • Engaged Twitter users
community groups

Cultivate your relationships on Twitter based on groups.

By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you.

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How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

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How to Create a Custom Twitter Background Design

social media how toAre you still using the standard Twitter backdrop? If you’re looking leave a lasting impression, you should consider swapping out that plain-Jane image for something more exciting.

Your Twitter background helps convey your brand and convey a positive first impression.

This is the second of a two-part series of tips to create a strong Twitter profile.  In the first part, we covered the first five steps to creating your Twitter profile.  Now let’s talk about your image.

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12 Tips to Engage People on Twitter

social media how toAre you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?

You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.

In this post I’ll explore some easy ways to start Twitter conversations.  You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.

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