7 Simple Twitter Marketing Tips to Improve Your Results

social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.

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12 Twitter Marketing Tips From the Pros

social media how toAre you using the latest Twitter marketing tactics?

Do you want to raise the bar on your Twitter marketing?

We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing.

In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today.

12 twitter tips from pros

Find 12 pro tips for improving your Twitter marketing.

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10 Twitter Tactics to Increase Your Engagement

social media how toDo your tweets get noticed?

Are you getting enough engagement on Twitter?

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.

In this article I’ll share 10 tweeting techniques that lead to better engagement.

#1: Keep Tweets Under 110 Characters 

Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.

Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

10 twitter tips

Learn 10 tips for increasing engagement on Twitter.

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6 Ways to Get Your Tweets Noticed

social media how to Do people pay attention to your tweets?

Are you customizing your tweets for maximum attention?

About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.

In this article you’ll discover six ways to improve your tweets and get noticed.

#1: Personalize Retweets

Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!

get your tweets noticed

Build a larger audience on Twitter.

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5 Ways to Find Leads and Customers on Twitter

social media how toDo you need more leads?

Have you used Twitter to find qualified leads?

Does the idea of finding new customers on Twitter peak your curiosity?

Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.

In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.

#1: Search Keywords and Hashtags

Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?

If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.

Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.

twitter search results for facebookads

A simple Twitter search returns a lot of opportunities.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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6 Tips to Boost Your Twitter Conversations

social media how toAre you struggling to build an engaging Twitter community?

Do you want to lead relevant conversations, but aren’t sure where to begin?

Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions.

In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention.

#1: Make Your Twitter Profile Inviting

When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. If you want more followers, this is their first stop, so make it pop!

SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.

sparefoot twitter banner

New followers love to see the real you in your Twitter profile.

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How to Use Twitter Hashtags as a Prospecting Tool

social media how to Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.

Why Use Hashtags as a Prospecting Tool?

Twitter is noisy.

As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.

So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.

#vacationplanning tweets

Destination organizations and travel agents can find people looking for their help by filtering the #VacationPlanning hashtag.

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5 Ways to Grow Your Twitter Reach

social media how toAre you struggling to grow your Twitter following?

Do you want more people to see your updates?

If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.

In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.

#1: Follow Twitter Basics

Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:

  • Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
    tweet with twitter username first

    Starting a tweet with @username limits your reach.

    tweet example

    Here’s an example of a tweet crafted to put text before the first @username to give this tweet a wider reach.

  • Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
  • Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
  • Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.

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