How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

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How to Create a Custom Twitter Background Design

social media how toAre you still using the standard Twitter backdrop? If you’re looking leave a lasting impression, you should consider swapping out that plain-Jane image for something more exciting.

Your Twitter background helps convey your brand and convey a positive first impression.

This is the second of a two-part series of tips to create a strong Twitter profile.  In the first part, we covered the first five steps to creating your Twitter profile.  Now let’s talk about your image.

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12 Tips to Engage People on Twitter

social media how toAre you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?

You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.

In this post I’ll explore some easy ways to start Twitter conversations.  You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.

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5 Twitter Tips for Building Your Business

social media how toTwitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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