7 Ways to Improve Your Social Media Engagement
Is your company’s social media as stale as last month’s bread?
Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?
No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.
Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.
#1: Use Facebook to Highlight Employees and Reach Out to Fans
Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.
SEOmoz uses Facebook photo albums to highlight their employees.
The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.
The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.
SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.
The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture. 
How to Better Manage Your Twitter Relationships
Do you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?
Or worse, do you wonder who the most valuable members of your Twitter community are?
If so, you’re in need of a relationship management tool for Twitter.
Twitter Relationship Management
There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:
- Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
- Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
- Social media community managers and teams who have to backtrack to see engagement made by other team members.
Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.
Instead of taking you to an overwhelming dashboard of status updates and analytics, Commun.it puts the focus on the most valuable part of any Twitter community from the moment you log in: people.
5 Twitter Tools to Enhance Your Marketing
Are you looking for new and creative ways to use Twitter?
Here are 5 lesser-known Twitter tools that your business should be using.
Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.
#1: Commun.it—Manage Your Community Efficiently
Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.
My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:
- Influencers
- Top supporters
- Engaged Twitter users
Cultivate your relationships on Twitter based on groups.
By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you.
How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop
I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.
By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.
Here are 5 steps to grow your retail business using Facebook and Twitter.
How to Create a Custom Twitter Background Design
Are you still using the standard Twitter backdrop? If you’re looking leave a lasting impression, you should consider swapping out that plain-Jane image for something more exciting.
Your Twitter background helps convey your brand and convey a positive first impression.
This is the second of a two-part series of tips to create a strong Twitter profile. In the first part, we covered the first five steps to creating your Twitter profile. Now let’s talk about your image.
12 Tips to Engage People on Twitter
Are you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?
You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.
In this post I’ll explore some easy ways to start Twitter conversations. You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.
5 Twitter Tips for Building Your Business
Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.
The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.
