6 Ways to Use Embedded Tweets to Help Your Business


social media how toAre you looking for creative ways to embed tweets on your website?

Do you want to show off your customer’s kind words about your business?

Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.

In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.

How to Embed a Tweet

From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.

Before we get started, let’s quickly review how to embed a tweet on your website.

When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.

embed tweet option

Finding the Embed Tweet option on Twitter.

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4 Ways to Use Social Media to Generate Leads


social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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7 Effortless Ways to Find New Ideas for Your Blog


social media how toAre you struggling to come up with articles for your blog?

Are you looking for ways to generate new content ideas?

To keep your blog audience engaged, you need to continually generate new content.

In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.

#1: Look Into Bottlenose

Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.

To discover what’s popular right now on the various social networks, use the free Bottlenose Search.

Here’s how:

  1. Open Bottlenose Search.
  2. Type your topic directly into the search bar OR select a popular topic from the list that’s provided.

    bottlenose search

    Bottlenose searches for real-time mentions of your topic in social media.

  1. The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.

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5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide


social media how toHosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business.

I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.

It’s challenging to describe everything I learned in this one article, but I’ll do my best.

Here’s the all-in-one guide to prepare for and host your Twitter chat.

Why Twitter Chat?

A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

Bloggers connect using #Blogchat hashtag.

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5 New Twitter Tools Worth Exploring


social media toolsAre you looking for new apps to enhance your Twitter experience? Twitter has turned into a major real-time news source and is no longer a procrastination tool.

In order for us to filter and manage the ever-dynamic Twitter, a number of new apps have emerged.

This article will cover five new tools to help make it easier for you to reach your social media goals and help you keep up with the “latest” on Twitter.

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7 Steps For a Successful Social Media Strategy


social media how toAccording to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

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