Are you trying to reach a wider audience and generate leads?
Twitter chats are a great way to boost your marketing results.
In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness.
Why Twitter Chats?
Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts?
Wondering how Twitter chats can help market your business?
To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Pam shares why businesses should host Twitter chats and the marketing benefits of running them.
You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Would you like to make better connections with prospects?
Social media is a powerful tool for organizing and directing community activity.
And the cool part is it’s much easier to pull off than you might think.
Have you considered using Twitter chats as a marketing tool?
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
In this post, I’ll show you 5 ways your business can benefit from Twitter chats.
#1: Connect With Customers and Prospects
Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.
The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.
HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.
Do you know how to build your business network on social media?
Before you can sell, you have to create a trusted relationship with your future customer.
In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.
#1: Join a Conversation on Twitter
You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.
The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.
Do you want to show off your customer’s kind words about your business?
Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.
How to Embed a Tweet
From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.
Before we get started, let’s quickly review how to embed a tweet on your website.
When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.
Are you unsure about where and how to focus your efforts to meet your lead generation goals?
If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.
In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.
#1: Twitter Chats
Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.
Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.
Are you looking for ways to generate new content ideas?
To keep your blog audience engaged, you need to continually generate new content.
In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.
#1: Look Into Bottlenose
Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.
To discover what’s popular right now on the various social networks, use the free Bottlenose Search.
- Open Bottlenose Search.
- Type your topic directly into the search bar OR select a popular topic from the list that’s provided.
- The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.
I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.
It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s the all-in-one guide to prepare for and host your Twitter chat.
Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.