How to Get Started With Visual Content Marketing

social media how to Do you want to use visual content in your social media marketing?

Do you need help getting started?

You don’t have to be a professional designer or photographer to create interesting images and video.

In this article I’ll share tools and tips for adding visual content to your marketing mix.

visual content tools and tips

Get started with visual content.

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How to Use Twitter Remarketing Ads to Target Site Visitors

social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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5 Ways to Find Leads and Customers on Twitter

social media how toDo you need more leads?

Have you used Twitter to find qualified leads?

Does the idea of finding new customers on Twitter peak your curiosity?

Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.

In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.

#1: Search Keywords and Hashtags

Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?

If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.

Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.

twitter search results for facebookads

A simple Twitter search returns a lot of opportunities.

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Twitter Cards for Blogs: How to Set Them Up

Have you heard of Twitter cards?

Are you wondering how you can use them for your business?

To learn about how Twitter cards can be beneficial to your blog, this episode of the Social Media Marketing podcast goes deep on the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode you’ll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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8 Types of Twitter Cards Businesses Are Using

social media how toDo you know what a Twitter card is?

Do you wonder which one is a fit for your business?

Twitter cards enrich your tweets with additional content, media and calls to action.

In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.

#1: The Summary Card

If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.

There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image.

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6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media

social media toolsDo you blog?

Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media?

In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere.

Why WordPress Plugins for Social Sharing?

To get the most mileage out of every social share, you need to optimize a few key elements of your content so it looks great on every social network, including search results.

While many websites have to rely on adding rich snippets to the HTML, WordPress users have almost unlimited options when it comes to easy-to-use plugins for social media optimization.

Keep reading to take your blog to the next level:

#1: Implement Twitter Cards for Rich Media Tweets From Your Website

Whenever someone shares content from your website on Twitter, you hope for at least two outcomes: 1) You want their tweet to bring other Twitter users back to your content and 2) you want your username added as the publisher and/or author.

Unfortunately, a lot of the tweets you get for your content can look like this.

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Facebook Updates News Feed for Pages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Tweaks Algorithm for Pages: With this latest change, “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

facebook link share

“The best way to share a link after this update will be to use a link-share.”

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Twitter Lead Generation Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.

twitter lead generation card

"Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action."

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