How LIVESTRONG Raised Millions to Fight Cancer Using Social Media

social media case studiesIn 2004, a little yellow bracelet changed the cancer cause.

The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.

Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.

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How One Man Used Social Media to Raise $91,000 for Charity

social media case studiesThe Big 4-0. For most, turning 40 inspires something big.

For Danny Brown, it wasn’t a sports car, Vegas trip or marathon run. He was inspired to set a different challenge for himself—to bring people together and raise money for worthy causes.  And the response was very unexpected…

To celebrate his 40th, Brown and his wife spent a few days at Niagara Falls. Taking a break at a local café, they noticed an elderly woman come in by herself and order ice cream.

Brown wondered about her story.

After he and his wife headed home, Brown couldn’t stop thinking about the lonely-looking woman in the café—and regretted not talking with her.

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