Have you thought about investing in social media advertising?
With targeted ad campaigns, you can ensure that your posts reach the audience you define.
In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.
Want to start with a solid foundation?
Twitter is a great platform for establishing yourself, growing an audience and making important connections.
In this article you’ll discover what you need to do to get the best results from Twitter.
Do you want to know how you can use it to your advantage?
Video is a great way to tell your story, connect with your audience and grow your Twitter following.
In this article you’ll discover four ways to use Twitter video for your business.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their personal year in review story to share with their fans.” Others can “go to www.facebook.com/yearinreview, where Facebook displays the photos it has selected to highlight.”
Twitter Launches Mobile Tweet Analytics for iOS: Mobile tweet analytics are now available for iOS.
— Ian Chan (@chanian) December 22, 2014
Did you know Twitter has a tool to help you analyze your tweets?
Knowing which tweets have generated strong engagement in the past helps you craft better tweets.
In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.
Have you thought about how getting back to basics can lend a new perspective?
Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.
In this article I’ll show you easy Twitter marketing ideas you can put to use right away.
Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
[Editor’s Note: This article was written before a recent update to Twitter’s Analytics Dashboard. We’ve updated the article with new information and screenshots.]
Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Do you need a simple system that works?
If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.
In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.
To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.
It’s really that simple.
#1: Build Your Spreadsheet
To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:
- Calls to action
- Comments (replies)
- Likes (favorites)
- Shares (retweets)
- Total engagement