How to Use Social Media Insights to Improve Your Marketing

social media how toAre you marketing on Twitter, Facebook or Pinterest?

Do you know which type of posts your followers prefer?

Social media analytics let you see who your followers are and what they like.

In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing.

use facebook twitter and pinterest insights to improve social media marketing

Discover how to grow your Facebook fans without a budget.



How to Optimize Your Tweets for Search

social media how toDo you want more exposure for your Twitter account?

Have you thought about applying SEO tactics to your Twitter marketing?

With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

optimize tweets for search

Discover how to optimize your tweets for search.



How to Increase Your Post Reach on Top Social Networks

social media how toDo you want more people to see your social media posts?

Have you thought about investing in social media advertising?

With targeted ad campaigns, you can ensure that your posts reach the audience you define.

In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.

increase post reach

Discover how to increase your post reach on top social networks.



7 Tips for Getting Started With Twitter Marketing

social media how toAre you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform for establishing yourself, growing an audience and making important connections.

In this article you’ll discover what you need to do to get the best results from Twitter.

seven twitter marketing tips

Discover seven tips for getting started with Twitter marketing.



4 Ways to Use Twitter Video for Your Business

social media how toHave you heard about Twitter’s new video feature?

Do you want to know how you can use it to your advantage?

Video is a great way to tell your story, connect with your audience and grow your Twitter following.

In this article you’ll discover four ways to use Twitter video for your business.

use twitter video

Discover how to use Twitter video for business.



Facebook Year in Review: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their personal year in review story to share with their fans.” Others can “go to, where Facebook displays the photos it has selected to highlight.”

facebook your year in review

Create your Facebook year in review to share with your fans.

Twitter Launches Mobile Tweet Analytics for iOS: Mobile tweet analytics are now available for iOS.


How to Improve Your Tweets Using Twitter Analytics

social media how toWant to get more engagement on Twitter?

Did you know Twitter has a tool to help you analyze your tweets?

Knowing which tweets have generated strong engagement in the past helps you craft better tweets.

In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.

improve your tweet activity

Find out how to improve your tweets using Twitter Analytics.



7 Simple Twitter Marketing Tips to Improve Your Results

social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.



How to Use Twitter Analytics to Find Important Data

social media how to Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

Access Twitter Analytics

[Editor’s Note: This article was written before a recent update to Twitter’s Analytics Dashboard. We’ve updated the article with new information and screenshots.]

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

twitter analytics graphic

Find out how to use Twitter’s analytics dashboard to find the data you’re looking for.



Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:

The above businesses are part of our partner program.