How to Increase Your Post Reach on Top Social Networks


social media how toDo you want more people to see your social media posts?

Have you thought about investing in social media advertising?

With targeted ad campaigns, you can ensure that your posts reach the audience you define.

In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.

increase post reach

Discover how to increase your post reach on top social networks.

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7 Tips for Getting Started With Twitter Marketing


social media how toAre you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform for establishing yourself, growing an audience and making important connections.

In this article you’ll discover what you need to do to get the best results from Twitter.

seven twitter marketing tips

Discover seven tips for getting started with Twitter marketing.

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4 Ways to Use Twitter Video for Your Business


social media how toHave you heard about Twitter’s new video feature?

Do you want to know how you can use it to your advantage?

Video is a great way to tell your story, connect with your audience and grow your Twitter following.

In this article you’ll discover four ways to use Twitter video for your business.

use twitter video

Discover how to use Twitter video for business.

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Facebook Year in Review: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their personal year in review story to share with their fans.” Others can “go to www.facebook.com/yearinreview, where Facebook displays the photos it has selected to highlight.”

facebook your year in review

Create your Facebook year in review to share with your fans.

Twitter Launches Mobile Tweet Analytics for iOS: Mobile tweet analytics are now available for iOS.

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How to Improve Your Tweets Using Twitter Analytics


social media how toWant to get more engagement on Twitter?

Did you know Twitter has a tool to help you analyze your tweets?

Knowing which tweets have generated strong engagement in the past helps you craft better tweets.

In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.

improve your tweet activity

Find out how to improve your tweets using Twitter Analytics.

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7 Simple Twitter Marketing Tips to Improve Your Results


social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.

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How to Use Twitter Analytics to Find Important Data


social media how to Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

Access Twitter Analytics

[Editor’s Note: This article was written before a recent update to Twitter’s Analytics Dashboard. We’ve updated the article with new information and screenshots.]

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

twitter analytics graphic

Find out how to use Twitter’s analytics dashboard to find the data you’re looking for.

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Essential Twitter Marketing Resources: A Complete Guide


social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Analyze Your Social Media Activities With Excel


social media how toAre you looking for a way to analyze the impact of your content?

Do you need a simple system that works?

If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.

In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.

Why Analyze?

No matter the size of your business, when it comes to social media you want to build two things: engagement and community.

To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.

It’s really that simple.

Here’s how:

#1: Build Your Spreadsheet

To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:

  • Date
  • Network
  • Categories
  • Subcategories
  • Target
  • Calls to action
  • Meta-tags
  • Posts
  • Impressions
  • Comments (replies)
  • Likes (favorites)
  • Shares (retweets)
  • Clicks
  • Total engagement
categories-columns

An example spreadsheet (target, meta-tags, posts and impressions hidden).

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