3 Ways to Boost Your Lead Generation With Social Media

social media how toAre you looking for new ways to generate leads with social media?

Could your online lead generation program use an upgrade?

If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.

In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.

What’s the Real Lead Generation Problem?

B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.

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Social media can help you generate leads. Image source: iStockPhoto.

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11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

jay-baer

Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

advertorial-future

The future of marketing looks much like its past. Image source: iStockphoto

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How to Use Twitter Ads for More Exposure, Leads and Sales

social media how to Are you interested in learning more about advertising on Twitter?

Have you followed the latest on Twitter ads?

Twitter has many paid options to help you gain more exposure.

Keep reading to discover three ways to use Twitter ads to grow your business.

Why Twitter Advertising?

When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.

While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.

In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.

#1: Gain Visibility With Promoted Tweets

One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.

promoted-tweet-from-buffer

Example of a promoted tweet from Buffer.

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Twitter Ads for Small Businesses: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.”

twitter partners with american express

This new Twitter advertising offer is first open to American Express Cardmembers and merchants.

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Should You Advertise on Facebook, LinkedIn or Twitter?

social media viewpointsAre you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.

Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.

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This Week in Social Media: The News You Need to Know

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Yahoo To Dump Delicious: Yahoo is downsizing and looking to either shut down or get rid of Delicious, MyBlogLog, Yahoo! Bookmarks and Yahoo! Picks. If you are part of the active Delicious user community here’s a list of alternative bookmarking sites and how to download your Delicious bookmarks.  Click here to read an update from Delicious.

The news of Yahoo dumping Delicious raises an outcry from its users.

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