social media how toWant a better return on your Twitter ads?

Looking for cost-effective ways to reach relevant prospects?

By adjusting your ad bidding and targeting, you can deliver affordable and appealing ads on Twitter.

In this article, you’ll discover three ways to improve your Twitter ad performance.

optimize twitter ad results

Discover three ways to improve your Twitter ad performance.

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social media how to Are you using Twitter ads?

Do you want a better return on your investment?

Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.

In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.

twitter quality score for ads

Discover what marketers need to know about Twitter Quality Score for ads.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized businesses (SMBs) to get their best content in front of more people on Twitter.”

"You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard."

“You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard.”

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social media how toAre you using Twitter advertising to promote your business?

Would you like to improve your advertising on Twitter?

Twitter’s new campaign reports help you understand how users engage with your paid content.

In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.

Why Use Campaign Reports?

Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.

Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.

use twitter ads campaign reports

Find out how to use Twitter Campaign Reports.

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Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?

To learn how to successfully market your business using Twitter, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!

mark schaefer podcast

Listen to Mike talk with Mark W. Schaefer to find out how to succeed on Twitter.

Mark explores what you need to know about using Twitter for your business.

You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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social media how to

Want to discover how to engage more users on Twitter?

Have you considered using psychology techniques?

Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.

In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.

use psychology to improve twitter engagement

Learn 6 ways use psychology to improve twitter engagement.

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social media how to

Are you remarketing to people with Facebook or Google?

Did you know you can do the same thing with Twitter?

Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

remarket with twitter tailored audiences

Find out how to remarket with Tailored Audiences on Twitter.

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social media how to Are your Twitter ad campaigns giving you the results you expect?

Are you using Twitter’s advertising and remarketing options?

Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.

In this article you’ll discover five Twitter advertising tactics to help you meet your goals.

benefits of twitter ads

Find out how you can benefit from using Tiwtter ads.

#1: Close Uncompleted Sales

If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.

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