Do you use Twitter for your business?
Are you wondering how to get more out of your Twitter marketing?
To learn how to successfully market your business using Twitter, I interview Mark Schaefer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!
Mark explores what you need to know about using Twitter for your business.
You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Want to discover how to engage more users on Twitter?
Have you considered using psychology techniques?
Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.
Are you remarketing to people with Facebook or Google?
Did you know you can do the same thing with Twitter?
Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.
In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.
Are you using Twitter’s advertising and remarketing options?
Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.
In this article you’ll discover five Twitter advertising tactics to help you meet your goals.
#1: Close Uncompleted Sales
If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.
Would you like an easy way to test headlines before you publish?
Good titles lead to higher engagement and more click-throughs.
In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.
Why Test Blog Post Titles?
According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.
It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.
While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.
Have you tried paid social media advertising?
Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.
In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.
Targeting Options for Twitter Advertising
1. Appeal to Similar Audiences
Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Do you use Twitter to market your product or service?
Do you want to focus your marketing to reach specific Twitter users with Twitter ads?
Twitter tailored audiences let you target people based on previous engagement with your website or content.
In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.
Using Twitter Tailored Audiences
In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.
Are you looking for new ways to generate leads with social media?
Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.