Twitter Ads for Small Businesses: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.”
This new Twitter advertising offer is first open to American Express Cardmembers and merchants.
Should You Advertise on Facebook, LinkedIn or Twitter?
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.
All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.
Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.
This Week in Social Media: The News You Need to Know
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Yahoo To Dump Delicious: Yahoo is downsizing and looking to either shut down or get rid of Delicious, MyBlogLog, Yahoo! Bookmarks and Yahoo! Picks. If you are part of the active Delicious user community here’s a list of alternative bookmarking sites and how to download your Delicious bookmarks. Click here to read an update from Delicious.
The news of Yahoo dumping Delicious raises an outcry from its users.
