How to Test Blog Post Titles With Twitter

social media how toAre you choosing the best titles for your blog posts?

Would you like an easy way to test headlines before you publish?

Good titles lead to higher engagement and more click-throughs.

In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.

Why Test Blog Post Titles?

According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.

It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.

While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.

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Test your headline first. Image: Shutterstock

Twitter offers a fast, easy and flexible way to test headlines for your blog content. Follow the steps below to get started.

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How to Target Ads on Twitter and LinkedIn

social media how toAre you finding it difficult to generate organic leads with Twitter and LinkedIn?

Have you tried paid social media advertising?

Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.

Targeting Options for Twitter Advertising

1. Appeal to Similar Audiences

Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.

twitter targeting options

Target Twitter users using 5 different options.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

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Use advanced search queries to mine the right information from Twitter.

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How to Use Twitter Tailored Audiences

social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

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3 Ways to Boost Your Lead Generation With Social Media

social media how toAre you looking for new ways to generate leads with social media?

Could your online lead generation program use an upgrade?

If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.

In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.

What’s the Real Lead Generation Problem?

B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.

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Social media can help you generate leads. Image source: iStockPhoto.

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11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

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Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

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The future of marketing looks much like its past. Image source: iStockphoto

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How to Use Twitter Ads for More Exposure, Leads and Sales

social media how to Are you interested in learning more about advertising on Twitter?

Have you followed the latest on Twitter ads?

Twitter has many paid options to help you gain more exposure.

Keep reading to discover three ways to use Twitter ads to grow your business.

Why Twitter Advertising?

When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.

While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.

In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.

#1: Gain Visibility With Promoted Tweets

One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.

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Example of a promoted tweet from Buffer.

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Twitter Ads for Small Businesses: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.”

twitter partners with american express

This new Twitter advertising offer is first open to American Express Cardmembers and merchants.

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Should You Advertise on Facebook, LinkedIn or Twitter?

social media viewpointsAre you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.

Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.

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