social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”

twitter conversational ads

Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.”

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social media how to Are you using Twitter ads?

Do you want a better return on your investment?

Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.

In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.

twitter quality score for ads

Discover what marketers need to know about Twitter Quality Score for ads.

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social media how toWant to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.

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social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!

44 social media tools from the pros

Discover 44 media tools recommended by the pros.

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social media how toAre you using Twitter advertising to promote your business?

Would you like to improve your advertising on Twitter?

Twitter’s new campaign reports help you understand how users engage with your paid content.

In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.

Why Use Campaign Reports?

Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.

Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.

use twitter ads campaign reports

Find out how to use Twitter Campaign Reports.

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social media how to

Are you remarketing to people with Facebook or Google?

Did you know you can do the same thing with Twitter?

Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

remarket with twitter tailored audiences

Find out how to remarket with Tailored Audiences on Twitter.

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social media how to Are your Twitter ad campaigns giving you the results you expect?

Are you using Twitter’s advertising and remarketing options?

Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.

In this article you’ll discover five Twitter advertising tactics to help you meet your goals.

benefits of twitter ads

Find out how you can benefit from using Tiwtter ads.

#1: Close Uncompleted Sales

If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.

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social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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