How to Improve Your Email Marketing With Social Media


social media how toWant to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.

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44 Social Media Tools Recommended by the Pros


social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!

44 social media tools from the pros

Discover 44 media tools recommended by the pros.

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How to Use Twitter Campaign Reports to Improve Your Twitter Ads


social media how toAre you using Twitter advertising to promote your business?

Would you like to improve your advertising on Twitter?

Twitter’s new campaign reports help you understand how users engage with your paid content.

In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.

Why Use Campaign Reports?

Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.

Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.

use twitter ads campaign reports

Find out how to use Twitter Campaign Reports.

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How to Remarket Twitter Users With Tailored Audiences


social media how to

Are you remarketing to people with Facebook or Google?

Did you know you can do the same thing with Twitter?

Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

remarket with twitter tailored audiences

Find out how to remarket with Tailored Audiences on Twitter.

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5 Unusual Ways to Benefit from Twitter Ads


social media how to Are your Twitter ad campaigns giving you the results you expect?

Are you using Twitter’s advertising and remarketing options?

Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.

In this article you’ll discover five Twitter advertising tactics to help you meet your goals.

benefits of twitter ads

Find out how you can benefit from using Tiwtter ads.

#1: Close Uncompleted Sales

If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.

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18 Social Media Marketing Tips to Improve Your Marketing


social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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How to Use Twitter Remarketing Ads to Target Site Visitors


social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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How to Target Ads on Twitter and LinkedIn


social media how toAre you finding it difficult to generate organic leads with Twitter and LinkedIn?

Have you tried paid social media advertising?

Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.

Targeting Options for Twitter Advertising

1. Appeal to Similar Audiences

Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.

twitter targeting options

Target Twitter users using 5 different options.

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Essential Twitter Marketing Resources: A Complete Guide


social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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