Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Would you like to use remarketing to lower your overall cost per lead?
Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.
In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.
Why Twitter Remarketing?
All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.
Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.
Have you tried paid social media advertising?
Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.
In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.
Targeting Options for Twitter Advertising
1. Appeal to Similar Audiences
Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Do you use Twitter to market your product or service?
Do you want to focus your marketing to reach specific Twitter users with Twitter ads?
Twitter tailored audiences let you target people based on previous engagement with your website or content.
In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.
Using Twitter Tailored Audiences
In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.
Have you followed the latest on Twitter ads?
Twitter has many paid options to help you gain more exposure.
Keep reading to discover three ways to use Twitter ads to grow your business.
Why Twitter Advertising?
When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.
While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.
In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.
#1: Gain Visibility With Promoted Tweets
One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.
Are you struggling to generate leads on Twitter?
Wondering how to display richer data in a tweet?
In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.
Why Twitter Lead Generation Cards?
There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).
That’s a lot of noise to compete with.
Enter Twitter’s lead generation cards.
Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.
What Are Twitter Lead Generation Cards?
Is your business using promoted tweets on Twitter? Would you like to get more from them?
Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.
Here’s an example from The Barista Bar.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Launches New Plugins for Your Website: Google+ launches “a bunch of new plugins that help visitors to connect with you on Google+, directly from your website.” There’s an updated Google+ Follow plugin and updated badges for your Google+ Profiles and Pages. You can now also create a badge for your Google+ Communities.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Introduces Visual Profiles: “For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more.” This new feature is rolling out now to LinkedIn members in English-speaking countries.