How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads


social media how toDo you advertise on social channels?

Want to reach your audience more effectively?

By combining CRM data with social data, you can enhance your ad targeting.

In this article you’ll discover how to integrate CRM and social data to improve Twitter and Facebook advertising.

What Are CRM Data and Social Data?

Every action people take online creates data. Each interaction, email signup, survey question and social engagement helps you learn more about your target audience and create customized online experiences that can influence the bottom line.

Two big sources of user data—CRM and social media—fit together perfectly for digital marketing campaigns. They’re like two long-lost friends finally joining forces and making magic happen.

integrate social and crm data to improve ads

Discover how to integrate social and CRM data to improve Twitter and Facebook ads.

10 comments

 
 

How to Build a Winning Twitter Ad Campaign


social media how toAre you interested in turning followers into customers?

Have you considered Twitter ads?

As much as marketers love engaging with people on Twitter, what they really want to know is how to start making a profit from those conversations. Twitter ads are a great way to do that.

In this article I’ll show you four key ways to build a successful Twitter ads campaign.

twitter ad campaign tips

Find tips for building a successful Twitter ad campaign.

26 comments

 
 

5 Unusual Ways to Benefit from Twitter Ads


social media how to Are your Twitter ad campaigns giving you the results you expect?

Are you using Twitter’s advertising and remarketing options?

Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.

In this article you’ll discover five Twitter advertising tactics to help you meet your goals.

benefits of twitter ads

Find out how you can benefit from using Tiwtter ads.

#1: Close Uncompleted Sales

If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.

27 comments

 
 

How to Target Ads on Twitter and LinkedIn


social media how toAre you finding it difficult to generate organic leads with Twitter and LinkedIn?

Have you tried paid social media advertising?

Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.

Targeting Options for Twitter Advertising

1. Appeal to Similar Audiences

Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.

twitter targeting options

Target Twitter users using 5 different options.

3 comments

 
 

How to Use Twitter Tailored Audiences


social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

12 comments

 
 

How to Use Twitter Ads for More Exposure, Leads and Sales


social media how to Are you interested in learning more about advertising on Twitter?

Have you followed the latest on Twitter ads?

Twitter has many paid options to help you gain more exposure.

Keep reading to discover three ways to use Twitter ads to grow your business.

Why Twitter Advertising?

When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.

While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.

In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.

#1: Gain Visibility With Promoted Tweets

One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.

promoted-tweet-from-buffer

Example of a promoted tweet from Buffer.

27 comments

 
 

Twitter Lead Generation Cards: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.

twitter lead generation card

"Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action."

16 comments

 
 








Pinterest
Check out the Social Media Examiner Show!
Join our Social Media Marketing Networking Club
Check out the Social Media Marketing Podcast!