Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
#1: Define your business goals and objectives
Social media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?
While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.
Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.
I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.
By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.
If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.
Twitter marketing is on the edge of going mainstream, and although much of the market doesn’t quite accept it yet, the truth is that it’s coming, and now is the time to get in on the action.
I began as a direct marketer, doing business face-to-face at a kitchen table with a phone call and a handshake. Back then, getting customers was tough work. These days, they are all over, just waiting to be found.
On any given day, there are millions of people looking for something on Twitter, be it a cup of coffee, a snack, a nice book to read, or just something to help them pass the time.
Add the fact that smartphones and other mobile devices have given the average consumer the means not only to find what they want online, but also to talk about it, and you’ve got the perfect situation for finding new customers.