5 Twitter Changes and How to Make the Most of Them
Are you wondering how Twitter’s changes will impact your use of its network?
Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features.
Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”
This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them.
#1: Easier and More Streamlined Navigation
The first thing you’ll notice with the new Twitter is that navigating has become a lot easier and more streamlined. With just one click on any update, you can now get all the information you need from a tweet.
It will show you the number of retweets, replies and favorites, without going anywhere else. 
4 Free Tools to Help You Socially Monitor Your Brand
Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?
Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.
Getting Started: How do people talk about you?
A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.
You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.
How to Build Your Twitter Tribe
Do you want to build a loyal and engaged Twitter following (a tribe if you will)?
If so, this article is for you. It will show you how to find people and what to do to engage them.
Find the right people—build the right community
This is a tricky headline. As if there’s something like the “right” community waiting for you out there. Yet focusing firmly on the people you want to interact with will pay off greatly. Following those who show a real connection to your niche is key to getting the return out of your Twitter conversations.
A fundamental question when creating your own tribe is to ask yourself, “Whom can I help on Twitter?”
Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?
If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck.
But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com.
Here are the 7 ways to tell if you’re ready to graduate from TweetDeck.
UnMarketing: Stop Pushing and Praying, Start Pulling and Staying
When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.
But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!
“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.
Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.
22 Hot New Social Media Tools Worth Exploring
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
Is HootSuite Pro a Smart Investment?
Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?
HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
How to Use the New Twitter User Interface
Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface.
Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at the end of the show, Mari gives you a hot Facebook marketing tip.
Share your feedback and read the show notes below!
3 Ways Twitter Analysis Can Enhance Your Marketing
Twitter is a powerful marketing tool. But have you considered using the power of Twitter to enhance marketing efforts—social media or not? This article will show you how.
Most people talk about Twitter in terms of getting to know people, building lists and using followers. But for marketers and business owners, that’s just the start.
The Laser Focus of Twitter
One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.
Top 5 Most Indispensable Twitter Tools for Marketers
What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?
The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.
This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.
