Wondering how Twitter chats can help market your business?
To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Pam shares why businesses should host Twitter chats and the marketing benefits of running them.
You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.
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Do you know how to build your business network on social media?
Before you can sell, you have to create a trusted relationship with your future customer.
In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.
#1: Join a Conversation on Twitter
You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.
The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.
Are you looking for ways to generate new content ideas?
To keep your blog audience engaged, you need to continually generate new content.
In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.
#1: Look Into Bottlenose
Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.
To discover what’s popular right now on the various social networks, use the free Bottlenose Search.
- Open Bottlenose Search.
- Type your topic directly into the search bar OR select a popular topic from the list that’s provided.
- The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.
I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.
It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s the all-in-one guide to prepare for and host your Twitter chat.
Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful.
Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.
Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. You can even create your own Twitter events to drive your networking and social media marketing.
Want to expand your Twitter business network? Looking for a way to get to know someone better before connecting with them outside of Twitter?
Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews:
- You learn more about the people you interview.
- You show your Twitter audience whom you are interested in connecting with.
- You give others the opportunity to share more about themselves.
Twitter interviews can be fun for everyone when you do them right.