social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Tops of 2015: Digital: The Nielsen Company examined the top digital trends in 2015, including the top U.S. smartphone apps and operating systems. Facebook ranked as the top smartphone app with more than 126 million average unique users each month, an increase of 8% from last year. YouTube was second with over 97 million unique users each month, followed by Facebook Messenger with more than 96 million average unique users each month.

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social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content when your web visitors share your stuff on Facebook, Twitter or Google+.

viral lock code canyon

Make your site go viral by requiring the user to share your link to unlock content.

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Want more of your readers to take action?

Are you looking to increase the persuasion of your content?

To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Derek Halpern, founder of Social Triggers.

Derek shares the tactics he uses to get people to take action and turn them into loyal readers.

You’ll learn how to use the right words for your audience and gain insights from your competitors.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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