Most people talk about Twitter in terms of getting to know people, building lists and using followers. But for marketers and business owners, that’s just the start.
The Laser Focus of Twitter
One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
Are you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?
You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.
In this post I’ll explore some easy ways to start Twitter conversations. You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.
Want to expand your Twitter business network? Looking for a way to get to know someone better before connecting with them outside of Twitter?
Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews:
- You learn more about the people you interview.
- You show your Twitter audience whom you are interested in connecting with.
- You give others the opportunity to share more about themselves.
Twitter interviews can be fun for everyone when you do them right.
Martha and Hilda marvel as their crystal ball discovers social media for the first time.
Editor’s note: Be sure to check out more of Sean’s artwork here.
Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.
By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.
Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog. Be sure to read the other takeaways listed below.
Sure, social media takes a lot of time. Merging Facebook, Twitter and all the other social media options can be challenging. But what if you could cut that time down significantly by cross-leveraging content?
Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.
Instead of a series of self-contained initiatives, build yourself a content ladder.
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter: