Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
LinkedIn Announces All Groups Will Be Made Private: In an effort to improve the quality of conversation in groups, “…only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate.”
Would you like to reach an audience ready to share your creative content?
For companies with strong visual content Tumblr is a largely untapped opportunity.
In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?
What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?
Are you looking for tools to speed up your social tasks?
In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.
Why Social Media Tools
The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.
Keep reading for four social media tools that will make your social media tasks much easier.
#1: Manage the Appearance of Links to Your Website With Facebook Debugger
We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.
Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.
How much do you know about the microblogging site Tumblr?
Launched in 2007, Tumblr has experienced tremendous growth over the past several years.
Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.
In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.
How Can Tumblr Be Used?
Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.
When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.
But one platform is almost never mentioned.
It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
Benefits of Being on Tumblr
With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.
Are you looking for an effortless blogging platform for your business? Tumblr has 30 million+ blogs and is business-friendly.
It easily supports text, images and videos from your mobile phone, browser or desktop.
Read how seven businesses created interesting blogs using Tumblr.
How Tumblr Works
With more than 10 billion posts and 30 million blogs, Tumblr is quickly becoming a force in the world of social media. It combines the social sharing of Twitter and Facebook with a clean, easy-to-use blogging platform.