How to Drive More YouTube Views With Pinterest

social media how toDo you want more people to watch your videos?

Have you thought of integrating your YouTube channel with your Pinterest account?

When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.

In this article, I’m going to show you how to add YouTube videos to Pinterest.

This is a great way to leverage the power of both of these platforms.

And this tactic is easy to do and can easily be outsourced.

pinterest with videos

You don't even need to leave Pinterest to view a video.

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4 Social Media Goals Every Business Should Measure

social media how to

Are you winging it when it comes to your social activity?

The expression “social media ROI” gets tossed around frequently and you know it’s important.

But where do you start and how do you relate what to measure online with your overall business goals?

Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.

Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

social media how toAre you using Pinterest to market your business?

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

In this article, I’ll showcase nine businesses running successful Pinterest contests.

Why Pinterest Contests?

Here is why you should run a contest on Pinterest:

Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.

Contests can also help you collect customer information, preferences and feedback. This valuable data can then be put into action to enhance your offerings and acquire more customers.

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3 Ways to Use Social Media to Improve Your Search Rankings

social media how toAre you happy with the traffic coming to your blog or website?

Have you kept up with the changes in search engine optimization (SEO)?

This is essential for most businesses today.

Keep reading to learn how Google changes are making social media more important and what you can do about it.

Recent Google Changes Put Spotlight on Social Media

On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).

google penguin

Google's Penguin algorithm update was a recent search engine change designed to eliminate spam from the natural search results.

Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.

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7 Ways to Increase Your Blog Visibility With Social Sharing

social media how toAre you looking to drive more traffic to your blog content?

Social sharing is critical.

But how can you make your content as shareable as possible?

Follow this process, and consider the following 7 tips.

#1: Identify Your Most Popular Posts and Keywords

Take stock of your current content. What topics are already popular with your audience?

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.

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5 Creative Tips to Increase Blog Traffic and Boost Your Business

social media how toDoes your business have a blog?

Is it working for you?

If you said “no,” I wouldn’t be surprised.

But it doesn’t need to be that way.

Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.

What’s Wrong With Blogs?

This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”

I own a swimming pool company, and when the economy crashed in 2008, it was our blog that really saved our business.

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How to Track Social Media Traffic With Google Analytics

social media how toYou have a website and you are building traffic to it, but what do you know about your visitors?

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

You can see all of these insights for free using Google Analytics.

Why Google Analytics?

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

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8 Ways to Drive Traffic to Your Site With Google+

social media how toWould you like to drive more traffic to your website?

With new enhancements from Google+, you can more easily accomplish just that!

One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.

Part of what they’ve learned is that people want to see results based on their own personal history and social profile.

Google’s Search, Plus Your World

Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.

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6 Google+ Tips for Businesses

social media how toHas your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

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