5 Tools to Monitor Your Online Reputation

social media toolsDo you know what people are saying about you?

Are you checking your company’s social mentions daily?

Finding and addressing negative reviews and comments can be a challenge.

In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.

Why Monitor Your Online Reputation?

It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.

Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.

istock reputation management image 36050564

It’s important to monitor your online reputation in real time. Image: StockPhoto.

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7 Effortless Ways to Find New Ideas for Your Blog

social media how toAre you struggling to come up with articles for your blog?

Are you looking for ways to generate new content ideas?

To keep your blog audience engaged, you need to continually generate new content.

In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.

#1: Look Into Bottlenose

Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.

To discover what’s popular right now on the various social networks, use the free Bottlenose Search.

Here’s how:

  1. Open Bottlenose Search.
  2. Type your topic directly into the search bar OR select a popular topic from the list that’s provided.

    bottlenose search

    Bottlenose searches for real-time mentions of your topic in social media.

  1. The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.

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How to Simplify Your Social Monitoring

social media how toAre you looking for easy ways to monitor social mentions of your brand, product or name?

You can easily listen to what people are saying online on any topic you want to track.

In this article, I’ll discuss two real-time social analytics tools and how they can enhance your monitoring.

Get Real-Time Insight

Topsy is a search engine that gives real-time insight into online conversations.

It uses proprietary data-indexing technology to provide you with not only the most recent search results, but also the most relevant results based on the calculated social influence of the conversation.

topsy

Once you arrive at Topsy, you can elect to search Twitter, photos, videos, trending topics, expert articles or "everything."

One of the great features of using Topsy to search Twitter is that the URLs are automatically expanded when the search results are indexed.

What this means is that you can see which tweets are linking back to your website that you might not otherwise see.

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How to Gain Competitive Insight With Social Media

social media how toAre you looking for that competitive edge? Want to know what your peers are up to?

Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what works and what doesn’t.

The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.

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9 Ways to Use Social Media to Inspire Your Writing

social media how toWhether you’re a personal blogger, business blogger, article marketer, copywriter, novelist, poet, student writing an essay or any other form of writer, social networks provide a vast array of ways to get inspired to write.

This can be considered one of the best ways to beat a case of old-fashioned writer’s block.  You just need to know where to look and set up some channels to provide at-your-fingertips-access when you need it.

Here are nine ways to use social media to find writing inspiration.

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How to Make Twitter More Useful for Your Business

social media toolsIf you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier.  TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.

What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It’s called OneForty.com, the Twitter equivalent of the Apple App Store.

Twitter Still Rocks for Businesses

Before I jump in to tell you about all the benefits of OneForty, I want to point out that in recent months two reports have surfaced that show Twitter being the #1 choice of all social sites for professionals.

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